Product Marketing Manager, International Markets & Family Offices
The Role
We are seeking a Product Marketing Manager to join our growing Product Marketing team. In this role, you will own product marketing for the single-family office (SFO) segment and help shape how Addepar goes to market with clients and prospects across EMEA, LATAM and APAC. You will develop a deep understanding of the needs, market dynamics and buying journeys of SFOs, while also becoming a trusted expert on the regional nuances, product availability and audience needs that influence our go-to-market approach in each geography.
You’ll work closely with regional Sales, Relationship Management, Demand Generation, Product and other go-to-market partners to translate insight about target buyers, prospects and existing clients into differentiated positioning, acquisition campaigns, sales enablement, client engagement programs and launch strategies. We are looking for a curious, collaborative and hands-on product marketer who can connect a consistent global platform narrative to the distinct needs of each client audience and market. You are resourceful, adaptable and motivated by the opportunity to help grow Addepar’s presence with sophisticated investment firms around the world.
Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.
The current range for this role is $106,000 - $166,000 (base salary) + bonus + equity + benefits.
Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.
Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.
What You’ll Do
Develop and execute a product marketing strategy for the single-family office segment and for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform goals.
Become the expert on the SFO market by continuously deepening your understanding of target buyers, prospects and clients; their operating models; buyer personas and committees; and the full journey from awareness and evaluation through adoption and expansion.
Develop market expertise across EMEA, LATAM and APAC, identifying the regional trends, client and prospect needs, competitive dynamics and cultural nuances that should inform our go-to-market approach.
Build strong working relationships with regional Sales, Relationship Management and Demand Generation teams to identify priorities and turn local market insight into coordinated go-to-market programs.
Define segment and regional positioning and craft compelling messaging that connects Addepar’s global value proposition to the distinct needs of prospective buyers and existing clients.
Partner on broader product launches to tailor positioning and activation plans to regional audiences and product availability across EMEA, LATAM and APAC, supporting both prospect education and client adoption.
Develop and execute SFO and region-specific campaigns in partnership with Demand Generation and regional GTM teams, building programs that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients.
Create scalable core materials and thoughtfully adapt them for regional use, including prospect-facing campaign content, sales enablement, client education, thought leadership and co-branded resources.
Research and monitor SFO and regional markets, industry developments and the competitive landscape; measure program effectiveness and use feedback from GTM teams and clients to continually strengthen our approach.
Who You Are
3–6 years of product marketing or related go-to-market experience. Experience with B2B SaaS, financial services, fintech, wealth management or investment management preferred.
Full-stack product marketer with experience developing market and audience insights, value propositions, messaging, go-to-market strategies, enablement and content.
Excellent storyteller, writer and communicator who can translate sophisticated and technical capabilities into clear customer value for different audiences.
A globally minded and curious marketer who is eager to build expertise across markets and can recognize when a global narrative should be adapted to reflect meaningful regional differences.
Experience partnering with Sales, Demand Generation, Relationship Management, Product or other GTM teams to develop and execute coordinated programs.
Demonstrated ability to move thoughtfully between strategy and hands-on execution across multiple projects in a fast-paced, continuously evolving and collaborative environment.
Strong relationship-building and influencing skills, with the ability to collaborate effectively across regions, functions and time zones.
Ability to work independently, prioritize efficiently, navigate ambiguity, anticipate roadblocks and escalate when needed.