Paid Media Specialist

As a Paid Media Specialist you will play a crucial role in translating media briefs into practical and tangible media strategies & executions.  Your responsibilities will include hands-on-keyboard activation of digital channels - inclusive of tagging, trafficking, buying, etc. - and how to use the right digital platforms - and use them well - to achieve media and business goals. You will be influencing media strategies, and offering tactical guidance for media plans. In this role, you will ensure consistency, governance, and support around platform usage and activation activities and aid in all ongoing building, buying, optimization, and reporting efforts.

Successful team members in this role will demonstrate the ability to support ongoing and one-off media efforts for clients both individually and in strong collaboration with other team members.

Your role is crucial in supporting the workflow & ensuring timely delivery effectively across various teams, such as strategy, media activation, analytics, partner representatives, client teams, account leads, and creative partners. You will foster a collaborative mindset and maintain a high attention to detail.

Key Responsibilities:

Controlling budgets and updating media planning

Execute campaigns and adjacent tasks in accordance with best practices and client needs

Pacing and analyzing suggestions for insights in reports

Conduct regular administrative tasks as assigned by Manager

Reviewing reports for assertiveness and opportunities

Support the translation of media briefs into practical and tangible media strategies, ensuring alignment with client objectives.

Collaborate across teams, ensuring comprehensive media plans with realistic execution potential

Maintain overall accountability for complete & timely plan development in line with client briefs

Participate actively in client reporting and insight sessions to ensure the effective translation of media activities to business objectives and vice versa.

Qualifications:

2-3 year with experience in paid digital media

Operational and analytical profile

Strong collaboration skills and the ability to ensure project timelines

Proven experience in translating data & insights into holistic media campaigns relative to client briefs

Proactive mindset, constantly anticipating questions & potential requests based on evolving client needs.

Understanding of marketplace dynamics and the ability to evaluate offerings and capabilities across industry trends.

#LI-Hybrid #LI-AS1 #ID:12622