Owala Brand Marketing Associate- Core & Campaign

Come help build Owala, the #1 hydration brand in the country and one of the fastest growing consumer brands in the U.S. As a Brand Marketing Associate on the Core & Campaign team, you will help manage the product portfolio that powers the brand: the colors, patterns, product lines, and launches that show up on shelves and in carts every season.

Key Responsibilities:

Own day-to-day management of assigned product lines, including assortment detail, SKU setup, lifecycle tracking, and launch readiness

Support the seasonal color, pattern, and collection calendar from concept through launch, including sampling rounds, lineup tracking, approvals, and asset coordination

Drive new product introduction workstreams across cross-functional partners, keeping timelines, inputs, and decisions moving

Build and maintain portfolio reporting on sell-through, velocity, and SKU and color performance, and translate it into clear recommendations

Analyze sales data, consumer insights, and competitive activity to inform assortment, pricing, and lifecycle decisions

Contribute to product positioning, pricing inputs, packaging direction, and retailer-facing materials

Partner with Creative, Brand, and Community teams on campaign and product moments, including briefs, feedback rounds, and launch content

Support Sales with product stories, assortment detail, and merchandising inputs for key customers

Partner with Demand Planning and Operations on forecast inputs, inventory flow, and end-of-life transitions

Maintain accurate documentation, calendars, and shared sources of truth across a high volume of SKUs and simultaneous workstreams

Required Qualifications:

Bachelor’s degree and/or 2+ years of work/internship experience

Background in: CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience

Skills: Financial acumen, strategy, leadership, creativity

Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly

Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures

Excellent written and verbal communication skills

Self-starter with ability to work with minimal supervision

Preferred Qualifications:

Strong analytic ability to translate data into meaningful insights and action

Ability to strategically choose levers to balance short-term commitments and long-term brand health

Understand P&L mechanics and how to impact topline and bottom-line drivers

Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in portfolio

Ability to determine how to use 4Ps to achieve brand strategy and goals

Demonstrate comfort and capability with brands in all stages of growth

Ability to influence and inspire direct and cross-functional team

Experience supporting products on a seasonal or fashion-calendar cadence, including sampling, color and material approvals, or assortment planning

Genuine interest in color, design, trend, and consumer culture, with instincts for what will resonate and what will not