Marketing Operations Manager
Marketing Operations Manager
Drive Marketing Excellence Through Automation, Data, and AI
Position Summary
The Marketing Operations Manager supports high-growth B2B technology marketing programs by building, optimizing, and maintaining the systems and agentic AI technology stack that power revenue-generating campaigns. This role partners with Marketing, Sales, Sales Operations, IT, and Demand Generation to ensure campaign execution, marketing automation, lead flow, and performance measurement are effectively managed across Marketo, Qualified, Salesforce, and other go-to-market technologies.
Essential Functions and Responsibilities
Support the execution of agentic AI- and Marketo-based marketing programs, including email campaigns, nurture programs, webinars, events, newsletters, content marketing, and go-to-market initiatives.
Build and maintain campaign assets in Marketo and Qualified, including emails, forms, landing pages, templates, nurture streams, and audience segments.
Perform database maintenance and segmentation activities, including list pulls, uploads, data enrichment, lead assignment updates, and reporting.
Monitor lead flow from website to Marketo to Salesforce, identify process issues, and recommend improvements to drive accuracy and efficiency.
Troubleshoot routine data and system issues within marketing operations platforms and escalate more complex issues as needed.
Document and maintain campaign processes and workflows to support accurate routing, data quality, and campaign execution.
Partner with Marketing and Sales stakeholders to gather campaign requirements, provide status updates, and support campaign analysis.
Support the maintenance, testing, and adoption of internal AI-powered tools used for lead classification, data cleansing, and workflow automation.
Assist with marketing technology stack enhancements, including requirements gathering, testing, documentation, and integration support.
Prepare recurring reports on campaign effectiveness, email performance, lead engagement, conversion metrics, and other marketing operations KPIs.
Perform other duties and responsibilities as assigned.
Required Education, Experience, and Skills
2-3 years of experience in Marketing Operations.
Experience supporting B2B demand generation, customer marketing, and sales programs through marketing automation platforms.
Hands-on experience with Marketo and Salesforce is required.
Experience with Qualified or similar agentic AI, conversational AI, or SDR platforms is preferred.
Experience with marketing technology administration, campaign execution, database management, lead management, reporting, and analytics.
Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
Demonstrated problem-solving skills with the ability to identify issues, recommend solutions, and drive improvements.
Strong project management, communication, and stakeholder management skills.
Customer-focused mindset with the ability to collaborate effectively across Marketing, Sales, Sales Operations, IT, and Demand Generation teams.
Experience in cybersecurity, software security, SaaS, or technology organizations is preferred.
Familiarity with GDPR and data privacy best practices is preferred.
Bachelor's degree in Marketing, Information Systems, Business, or a related field, or equivalent professional experience.
Preferred Qualifications
Experience supporting modern AI-driven go-to-market organizations.
Knowledge of lead lifecycle management, marketing attribution, and campaign performance optimization.
Familiarity with marketing analytics, data enrichment, and automated lead qualification tools.
Why Black Duck?
Join a team helping organizations around the world build secure, trusted software. At Black Duck, you'll work with leading marketing technologies, emerging AI capabilities, and a collaborative global team focused on accelerating growth through innovation and operational excellence.
Pay Range
$74,000—$110,000 USD