Lead Product Marketing Manager

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on GTM enablement, you'll work to:

Bring deep knowledge of private markets finance personas and buying groups (venture capital, private equity, private credit) to how we position, launch, and sustain products — with a specific lens on what resonates in a sales conversation

Develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win

Build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging

Deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating what investments — in deliverables and resourcing — are needed to move revenue

Partner with Demand Generation and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind

Enable strong creative execution through high-quality briefs in partnership with Creative and Program Management, with a bias toward assets that perform in the field

Operate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close

Develop segment and persona-level messaging informed by customer research, competitive intelligence, and direct feedback from the field

Act as a key analytics owner for launch and enablement performance — tracking what's being used, what's converting, and what needs to evolve

Collaborate with Customer Marketing on upsell and cross-sell plays that expand revenue within existing accounts

Influence product development by surfacing structured customer and seller feedback into the product roadmap

Be present in market through owned and external events; represent Carta's product narrative at customer events, internal kickoffs, and industry conferences

The Team You'll Work With

You’ll be joining our Marketing team, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

A successful Product Marketing Manager for this role would likely have:

8+ years of hands-on product marketing/GTM experience

Preferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar  investor types

Motivation to work collaboratively in a fast-paced, ever-changing environment

Creative problem solving skills

Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions

Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:

$182,750 - $215,000 salary  in San Francisco, CA; New York, NY

$173,613 - $204,250 salary in Seattle, WA