Lead Customer Marketing Manager
The Problems You'll Solve
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Customer Marketing Manager, Companies, you’ll work to:
Strategy & Planning
Define strategy for customer marketing across channels to accelerate expansion for our Cap Table business
Prioritize the customer experience within the campaign strategy in demonstrable ways
Use campaign data and insights to continuously improve segmentation, audience targeting, and execution across different product buying and adoption journeys
Act as a key member of the planning and prioritization team for quarterly and annual planning
Program Execution & Automation to Drive Growth
Own the execution of upsell and cross-sell programs for QSBS, Carta Total Compensation (CTC), Equity Advisory and future priority add-on products
Lead with an integrated marketing approach inclusive of content, events (live/webinar), paid, customer comms to drive expansion and retention
Collaborate across Sales, Product, Product Marketing, Customer Success Managers (CSM), Lifecycle, Marketing Ops and other internal marketing partners to develop impactful and timely upsell campaigns that map to the customer journey and relevant personas
Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in-product discovery campaigns that influence upsell across the customer journey
Leverage AI for account intelligence and account-based marketing (ABM) to identify expansion opportunities, deliver personalized campaigns, and drive deeper engagement within key customer accounts
Identify opportunities to optimize marketing workflows and increase execution speed by using AI and automation platforms to streamline campaign planning, production, and performance management
Take a lead role in generating demand from customer-focused product launches
The Team You'll Work With
You’ll be joining our Marketing team, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.
About You
As a Lead Customer Marketing Manager, you’ll partner closely across Product Marketing, Lifecycle, and Integrated Marketing to build a connected customer demand engine. You’ll translate product strategy and customer insights into coordinated multi-channel expansion campaigns and shape in-product discovery experiences that drive engagement and upsell. Through tight alignment across R&D and GTM, you’ll introduce automation and personalization into the customer journey with the goal of scaling programs that unlock growth for Cap Table customers.
8+ years of customer or growth marketing experience, preferably in B2B SaaS, or in outbound marketing recommended
Experience partnering cross-functionally across Product, Product Marketing, Sales, CSM, Lifecycle, and Marketing Ops to drive measurable business results
Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events (virtual and in-person), paid social, and targeted outbound campaigns
Ability to build and scale automated programs using trigger and workflows
Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns
Thrives in a fast-paced, ambiguous environment with a strong bias toward action and continue improvement
Financial services or Private capital background a plus
BA required
Salary
Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
$182,750 - $215,000 salary in San Francisco, CA; New York, NY
$173,613 - $204,250 salary in Seattle, WA