International Marketing Specialist-ANZ
Join Trove’s International Marketing team as an International Marketing Specialist – ANZ, helping bring our brands to consumers around the world. You’ll collaborate across Sales, Creative, Social, and Digital to build brand awareness, support go-to-market strategies, and execute impactful launches and campaigns while ensuring a consistent brand experience.
Key Responsibilities:
Drive and support go-to-market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
Lead product and category launches, including merchandising narrative and campaign planning.
Optimize and execute integrated marketing campaigns with cross-functional teams and regional partners.
Collaborate on the development, refinement and localization of packaging, assets, and marketing materials in partnership with creative and product teams.
Track and analyze campaign performance, sell-through, consumer insights, market and category trends, product performance, and competitor activity by market and channel.
Provide training and resources for internal and partner teams, to support sell-in and post-launch success.
Develop a deep knowledge and understanding of target markets, regional opportunities, and effectively communicate competitive advantages.
Required Qualifications:
We’re looking for a strategic, collaborative thinker who knows how to turn ideas into execution — and insights into impact.
Bachelor’s degree in Marketing, Business, or equivalent experience.
3–5 years of experience in brand management or regional marketing — ideally in consumer goods, lifestyle, or retail categories
Smart and organized with a GSD (get stuff done) attitude. Capable of prioritizing and keeping multiple projects moving simultaneously is a must.
Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures.
Proven track record of leading cross-functional product launched.
Commercial acumen and familiarity with both retail and direct-to-consumer models
Excellent communication and storytelling skills — with an ability to simplify and clarify
Data-fluent, with the ability to translate performance metrics into strategy
Desired Qualifications:
International experience/familiarity with the ANZ region