GTM Senior Business Systems Analyst, Marketing & Pre-Sales
About the Role
Ramp is in a critical phase of growth, and marketing is one of the biggest drivers of it. We're building out our business systems team to make sure the systems behind every campaign, list, and lead can keep up. You'll work directly with Growth Marketing, Demand Generation, Lifecycle, Events, Sales Development, and Sales to own the systems that turn marketing programs into pipeline. You'll own HubSpot and how it connects to Salesforce and the rest of our GTM stack.
What You'll Do
- Own top-of-funnel marketing systems: the roadmap, the architecture decisions inside them, and their operational health
- Run HubSpot as a system, not just a tool: workflows, lists, forms, properties, lifecycle stages, and the permissions and naming conventions that keep it from sprawling
- Run campaign operations end-to-end: program and campaign structure, campaign membership and status, event and webinar lead capture, and launch QA, so Marketing can ship quickly without creating data debt
- Own workflow management in HubSpot: build, document, and audit nurture, enrollment, and suppression workflows, and retire the ones that no longer earn their place
- Build and govern lists: ICP segmentation, inclusion and suppression logic, enrichment, and email validation between a Growth request and a send. Every list should be reproducible and explainable.
- Own privacy and opt-out management: subscription types, consent capture, unsubscribe and opt-out handling across HubSpot, Salesforce, and sales engagement tools, and compliance with CAN-SPAM, GDPR, and CCPA in a regulated fintech environment
- Design and maintain UTM tracking and attribution architecture: UTM taxonomy and governance, hidden-field capture on forms, lead source and original source logic, and how campaign touches flow into Salesforce, so the attribution reporting is something the business trusts
- Build the Salesforce automation behind marketing handoffs: record-triggered flows, validation rules, fields, and permission sets
- Use AI to automate the work where it holds up: enrichment, list QA, data quality checks, and request triage
- Prioritize incoming requests by ROI. Decide what gets built, deferred, or declined, and show the numbers behind each call.
What You'll Need
- 5+ years in marketing operations, business systems, or revenue operations at a fast-paced B2B company
- Deep hands-on HubSpot experience: workflows built and debugged, and list, form, and property architecture you designed rather than inherited
- Hands-on campaign operations experience: you've built campaign structures and owned the lists and sends behind real programs
- A working command of email privacy and consent: subscription management, opt-out handling across systems, and the regulations behind them
- UTM and attribution architecture you've owned in practice: taxonomy, capture, lead source logic, and the MQL-to-SQL handoff
- Salesforce Admin experience, including flows you built and debugged when they broke (certification is a plus)
- A habit of framing problems rather than waiting for a spec: you take on ambiguous requests, make the decisions, and ship
- You dissect a problem, drive it to completion with little supervision, and can explain the tradeoffs to any audience
Nice to Have
- Enrichment and routing tools such as Clay, ZoomInfo, LeanData and Chili Piper
- Sales engagement and automation platforms such as Outreach and Workato
- Deliverability and list hygiene at high sending volume
- Paid media and ad platform integrations, including conversion tracking
- Lead scoring and MQL model design
- Snowflake, Looker, or similar BI and warehouse tools
- Linear or similar project management software