Growth Operations Lead, Earn & Wealth
Role Overview
We are looking for a highly driven and data-oriented Growth Operations Lead to join Bybit’s Earn & Wealth business.
This role will act as a core driver of business growth, responsible for scaling user acquisition, engagement, and asset conversion (AUM growth) across key products such as Savings, Staking, Dual Investment, and Launchpool.
You will combine market insights, user behavior analysis, and data-driven execution to build scalable growth systems and continuously optimize business performance.
Key Responsibilities
1. Growth Strategy & Execution
Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade)
Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives
2. User Segmentation & Lifecycle Management
Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
Design targeted strategies and journeys for different user cohorts
Drive precision marketing through CRM, push notifications, email, and other engagement channels
3. Data Analytics & Optimization
Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)
Leverage A/B testing and data insights to continuously optimize user journeys and product experience
Generate structured insights and performance reports to support product and business decision-making
4. Cross-functional Collaboration
Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization
Collaborate with Content, KOL, and Paid Media teams to amplify growth impact
Contribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycle
Requirements
Must-have
3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred
Solid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield)
Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools
Systems thinking: ability to translate business challenges into scalable, structured solutions
Strong execution capability with a results-driven mindset in fast-paced environments
Proven experience in user segmentation and lifecycle management
Excellent written and verbal communication skills in both English and Chinese
Nice to have
Experience from leading CEX platforms such as Binance, OKX, or Coinbase
Familiarity with DeFi ecosystems and on-chain yield products
Proven track record of executing growth campaigns with measurable KPI impact
CFA / CPA or a degree in finance or related fields
What We’re Looking For
Growth-driven mindset – constantly seeking opportunities to unlock new growth
Systems thinker – builds frameworks, not just solves isolated problems
Data-first decision maker – relies on data, not intuition
User-centric – deeply understands different investor profiles and their needs
Resilient & adaptable – thrives in a fast-moving and volatile market environment