Field Marketing Manager - West

*This is a remote position that must be based in PST in the U.S. with a strong preference for a CA metro area.

Job Summary

We are seeking a dynamic and results-driven Field Marketing Manager to join our marketing team. This role will play a pivotal role in orchestrating our event marketing efforts as well as some account based marketing across the West regions which includes curating branded experiences, partner events, and regional industry events. This role requires a creative thinker with excellent interpersonal skills and the ability to manage multiple projects simultaneously.

What you will be doing:

Event Program Management: Plan, execute, and manage a portfolio of regional events, including hospitality experiences, partner events, and industry-specific gatherings. Ensure each event aligns with Tines' brand values and marketing objectives.

Event Coordination and Execution: Oversee all aspects of event planning and execution, including registration, shipping, setup, day-of event support and post-event wrap-up.

Tradeshow and Tentpole Support: Provide support for larger-scale tradeshows and tentpole events. This includes coordination with vendors, managing logistics, and ensuring brand consistency.

Cross-Functional Collaboration: Work closely with GTM and marketing teams to ensure event messaging and goals are aligned with broader company objectives.

Vendor and Partner Liaison: Manage relationships with event vendors and partners, ensuring timely execution and high-quality outcomes. Implement programs specific to channel reseller partners that increase metrics from events.

Budget Management: Oversee and manage the budget for regional events, ensuring cost-effective strategies without compromising event quality.

Reporting and Analysis: Work with Marketing Ops to track event attendance, manage list uploads and evaluate the success of each event based on predetermined KPIs and metrics. Provide post-event reports and insights.

SWAG Management: Oversee inventory, coordinate distribution at events, and ensure the quality and relevance of SWAG to enhance brand recognition and customer engagement.

What you bring with you:

Bachelor’s degree in Marketing, Business, or a related field

Experience: Minimum 3 years of experience in B2B SaaS marketing, with a specific focus on field marketing and events. Prior experience managing both small-scale and large-scale events is required.

Skills: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously. Strong communication and negotiation skills are essential.

Creative thinker with strong problem-solving skills and attention to detail.

Teamwork: Ability to work effectively in a team-oriented environment, collaborating with other departments to achieve marketing goals.

Adaptability: Flexibility to adapt to changing priorities and manage high-pressure situations effectively.

Passion for Event Marketing: A strong interest in curating unforgettable experiences, with a keen eye for detail and a creative mindset.

Ability to travel up to 25% of the time.

Target Annual Compensation: $135,000 - $150,000 salary + equity

Applicants for this opportunity must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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