Field Marketing Manager
Base Salary: $140-$180K*
Location: New York, NY (Hybrid)
Kalepa is hiring a Field Marketing Manager to build and scale our events and field marketing programs that engage target accounts, accelerate opportunities, and drive pipeline and revenue.
This is a newly created role with significant ownership. You will lead Kalepa’s full events program - from major industry conferences to private dinners, roundtables, customer advisory boards, webinars, and other executive-level experiences - while also developing targeted field marketing programs around priority accounts and opportunities.
You will work closely with Sales to identify where marketing can create meaningful engagement, deepen relationships with senior stakeholders, and help move opportunities forward.
You will own the function end-to-end, from event strategy, audience selection, and campaign development through execution, follow-up, measurement, and conversion.
Key responsibilities:
Own Kalepa’s global field marketing and events strategy and calendar, aligned to GTM priorities, target accounts, and pipeline goals
Partner closely with Sales to identify priority accounts and opportunities where marketing can create engagement, deepen relationships, and accelerate deal progression
Design and execute Kalepa’s full range of events, from major industry conferences to highly curated executive dinners, roundtables, and customer advisory boards
Build integrated pre- and post-event campaigns to maximize attendance, account engagement, follow-up, and conversion
Drive measurable business outcomes, including pipeline created and influenced, revenue sourced, and impact on deal progression and velocity
Own pre- and post-event workflows, ensuring strong engagement before events and structured follow-up that converts to pipeline and revenue
Develop repeatable field marketing and event playbooks while continuously testing new ways to engage senior insurance leaders
Coordinate speaking opportunities, award nominations, and conference submissions for executives and product leaders
Launch and scale Kalepa’s webinar program as a complementary field marketing channel
You'll be right at home if you:
5+ years of experience in B2B events or field marketing, ideally in SaaS or AI/technical products
Proven track record of events driving measurable pipeline, influencing deals, and accelerating revenue outcomes
Experience executing executive-level, highly curated events rather than primarily large-scale trade shows
Strong understanding of account-based marketing and enterprise sales cycles
Ability to translate technical or AI-driven products into compelling event narratives for senior audiences
Strong project management skills with the ability to manage multiple complex workstreams
Excellent written and verbal communication skills
Comfortable working cross-functionally with Sales, Product, Marketing, and senior leadership
High ownership mindset with the ability to build and scale programs from the ground up
What you’ll get:
Competitive salary (based on experience level).
Significant equity options package.
401(k) plan with employer contribution (regardless of employee contribution)
Excellent benefits: 100% covered medical, 100% covered vision and dental, and others.
Work with an ambitious, smart, global, and fun team to transform a $7T global industry.
20 days of PTO a year.
Global team offsites (2023 - Buenos Aires, 2024 - Lisbon, 2025 - Cartagena)
Healthy living/gym stipend. Mobile phone bill stipend.
Continuing education credits.