Field Marketing Co-op

The Team You’ll Join

The Field Marketing Co-op will support Mirakl’s Field Marketing team across industry event research, event planning and execution, account-based marketing, content development and post-event analysis.

This role provides hands-on experience with the full lifecycle of B2B marketing programs—from identifying relevant industry events to supporting execution and measuring business impact. You’ll work closely with Field Marketing, Sales, BDRs, Content, Design and other cross-functional teams. The role also offers the opportunity to learn how AI-enabled marketing and productivity tools can support research, content development, campaign operations and reporting.

6-month co-op or internship starting January 2027 | Based in Boston

This is a co-op position through Northeastern University’s cooperative education program; candidates must be enrolled Northeastern co-op students eligible for co-op credit.

Your Impact

Industry Event Research and Analysis

Research and evaluate relevant retail technology, eCommerce, marketplace and industry events for Mirakl’s potential participation.

Compile event information, including cost, location, audience profile, sponsorship opportunities, expected attendance, competitors and alignment with Mirakl’s target markets.

Organize research and develop clear recommendations to help the Field Marketing team make informed decisions about event investments.

Match event attendee lists against Mirakl’s target account and prospect data to assess audience relevance and potential business impact.

Use approved AI tools to accelerate research, summarize event information, identify trends and organize findings for internal review.

Event Management and Support

Assist with the planning and execution of Mirakl’s flagship trade shows and events, including NRF, Shoptalk, Mirakl Summit and other strategic programs.

Support event logistics, timelines, task tracking, vendor coordination, materials shipment, onsite preparation and follow-up activities.

Match event attendee and registration lists against Salesforce data to identify customers, prospects, target accounts and priority contacts.

Help create and coordinate event marketing materials, including social media posts, landing pages, invitations, emails, presentations, signage and sales recruitment materials.

Design or update event assets using Canva and other approved marketing tools.

Maintain event recruitment lists, registration tracking, invitation lists and other campaign records.

Collaborate with cross-functional teams to support event objectives and contribute to a positive attendee experience.

Use approved AI tools to draft initial content, adapt messaging, create event checklists, summarize planning meetings and streamline repetitive coordination tasks, with appropriate human review.

Account-Based Marketing Support

Support the operational setup of direct mail and gifting campaigns using Sendoso.

Assist with audience segmentation, contact list preparation, personalization, fulfillment tracking and campaign coordination.

Help align direct mail campaigns with broader event, account-based marketing and sales engagement strategies.

Post-Event and Campaign Analysis

Support post-event and campaign reporting to measure program performance, business impact and return on investment.

Track key metrics such as registrations, attendance, meetings, engagement, target account participation, influenced pipeline and follow-up activity.

Build post-program summaries for Field Marketing initiatives to understand both immediate results and longer-term impact on customer and prospect engagement.

Identify trends, successes and areas for improvement to inform future event and campaign planning.

Use AI and analytical tools to organize data, surface performance trends, summarize results and develop initial insights for the team to validate.

What You’ll Bring to the Role

Interest in marketing, retail technology, eCommerce, marketplaces or B2B technology.

Demonstrated interest in or experience with event planning, project management, marketing operations or campaign execution.

Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines.

Creative mindset with an aptitude for developing emails, social media copy and presentations.

Strong written and verbal communication skills.

Ability to collaborate effectively with multiple teams and represent Mirakl in a professional manner.

Willingness to learn, take initiative, ask questions and contribute in a fast-paced environment.

Tools Used

Salesforce, Sendoso, Canva, AI-enabled productivity tools and standard marketing productivity platforms.

Our Hiring Process

We warmly encourage you to apply even if you do not meet every qualification listed.

Manual screening of your CV by a recruiter, followed by the opportunity to speak with Emma, Mirakl’s AI Talent Ambassador, through a 10-minute AI-powered screening conversation. Please complete this step within three days.

TA Screen

Panel Interview