Email Strategist

"***Proficiency in spoken and written English at an advanced level is required for this role. #LI-MM1

A day in the life:

The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. You will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company

Responsibilities:

Define and drive email marketing and SMS strategy for the PDM clients

Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting

Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement

Collaborate with creative team to ensure brand guidelines are followed in emails

Report and provide recommendations on lifecycle programs’ performance monthly to clients

Use data to continuously test, measure and optimize the email marketing program

Partner and collaborate cross-functionally with all other internal digital channels

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

2-5 years experience in email marketing strategy, production and end-to-end campaign management

Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly

Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar

SMS experience (preferred)

Expertise in email best practices, including segmentation, deliverability, copy and design approaches

Working knowledge of HTML/CSS for email coding

Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Key Performance Indicators (KPIs):

Manages 5-7 enterprise or growth accounts

Below 10% client churn rate

Hitting defined EBIDTA goal

Most Important Things (MITs):

Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance

Professional communication - ability to present clearly and concisely and problem solve

Adoption of Power Digital’s processes, product innovations and tools