Director, Product Marketing

Your Impact on Our Mission

As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc. In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth. By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy. You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work.

Your day-to-day is...

Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for

Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution

Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fit

Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact

You'll Enjoy This Role If You...

Love turning complex user behaviors into clear, compelling positioning and GTM strategy

Are energized by building and coaching a team of product marketers

Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience

Have an interest in transforming the healthcare experience for millions of patients

Are comfortable being the accountable owner of a narrative that spans multiple products and teams

Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you

You'll be successful in this role if you...

Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers

Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business

Have a track record of shaping company-level narrative and positioning, not just individual product launches

Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent

Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information

Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations

Have applied external market and industry insight to sharpen positioning and drive performance

Benefits

Flexible, hybrid work environment at our convenient Soho location

Unlimited Vacation

100% paid employee health benefit options (including medical, dental, and vision)

Commuter Benefits

401(k) with employer funded match

Corporate wellness program with Wellhub

Sabbatical leave (for employees with 5+ years of service)

Competitive paid parental leave and fertility/family planning reimbursement

Cell phone reimbursement

Catered lunch everyday along with beverages and snacks

Employee Resource Groups and ZocClubs to promote shared community and belonging

Great Place to Work Certified

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$210,000—$270,000 USD