Director, Product Growth

Roofr is looking for a Director, Product Growth to own how we grow through the product. You’ll work at the intersection of product, data, and go-to-market: designing the activation and expansion paths that keep contractors engaged, surfacing product signals that unlock sales conversations, and building a stronger self-serve experience anchored in friction-less SMB UI/UX. You’ll report to the CPO, sit on the product leadership team, and lead a cross-functional Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report.

Initial building blocks are already in place. We have a clear activation metric that guides both our self-serve and sales-assist motion, a hybrid model that is actively evolving, and an AI product line in AI Receptionist that is ready to scale. The job is to take what’s working, sharpen it, and build on top of it.

What You’ll be measured on

Software adoption across the subscriber base

Orchestration of the hybrid motion

Self-serve revenue growth, shared with the GM of Measurements

What You’ll get to do

Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build the playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base

Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design the expansion loops that drive deeper adoption and multi-product retention across the customer base

Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with particular focus on Measure+ and in-product upgrade paths

Lead the team and the metrics: Lead the Growth team, including Engineering, Design, and Data Science, build a fast experimentation culture, and own the growth metrics that matter to leadership

What You’ll bring to the role

8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus

Real experience building a hybrid product-led and sales-led motion. You have felt the friction of making these work together, not just read about it

Strong activation and expansion instincts. You know how to design user journeys that drive measurable improvement in time-to-value and long-term retention

Experience working across both transactional and subscription revenue models

Comfortable running experiments end to end: designing them, setting success criteria, and shipping without waiting for perfect conditions

Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR. You run your own analysis

Experience with tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse

Experience building or scaling an AI-powered product is a meaningful differentiator

Able to lead and develop cross-functional teams in an environment where everyone doesn’t work for you. You work alongside your team, not just above it

Clear communicator at every level, from executive to analyst

Based in the US or Canada

Compensation Band: $250,000.00 - $300,000.00 USD