Director of Supplier Sales

Annual Compensation: $130,000 - $175,000

Position Type: Full Time, Remote – Up To 75% Travel Required

About VIP

Vermont Information Processing (VIP) is a leading data processing and technology company powering the beverage distribution industry. For decades, VIP has built the systems that suppliers, distributors, and retailers rely on to run their businesses, from order management and route accounting to compliance, pricing, and business intelligence.

We combine deep, hard-won industry expertise with modern technology to solve real problems for a durable, essential industry. Backed by a loyal customer base and a trusted brand, VIP is investing in its next chapter of growth, and in the people who will build it. Join a team where your work directly shapes the tools an entire industry depends on.

About the Role

As Supplier Sales Director, you will drive VIP's commercial engagements across the food and beverage industry, from major enterprise clients to high-growth emerging labels, including wineries and producers powered by Encompass Technologies. Reporting directly to the Head of Sales, you will guide go-to-market strategy for supplier accounts, coach Account Executives through complex deal cycles, and take full ownership of revenue delivery. Year-one success means reaching team booking targets while establishing VIP as an indispensable strategic partner to the brands we serve.

What You'll Do

Direct the supplier sales division to achieve annual revenue targets.

Collaborate with the Head of Sales to formulate commercial strategy, market segmentation, and target prioritization.

Mentor Account Executives through active deal participation and elevate end-to-end execution from initial contact to contract execution.

Maintain direct quota responsibility while co-managing key enterprise partner accounts.

Recruit, train, and foster growth for high-performing Account Executives.

Partner with Revenue Operations to structure territory boundaries and optimize account assignment models.

Equip the team to roll out emerging software and data offerings to current clients.

Align cross-functionally across Marketing, Product, and Customer Success initiatives.

Provide executive leadership with dependable ongoing pipeline projections.

What You'll Bring

10+ years in sales, including 5+ years leading quota-carrying sales teams of ten or more.

Experience selling software or data products to food, beverage, or consumer-goods, suppliers and brands.

Working knowledge of the three-tier system, and credibility with a brand's commercial leadership.

A track record of raising the performance of a team you inherited.

Experience leading a sales team through significant change, such as a territory redesign, a price increase, or a merger integration.

Experience setting territories and quotas and comfort building the case from data.

Nice To Have

Experience with depletion data, syndicated retail measurement, revenue management, or pricing software.

Experience with production or operations software for brewers, wineries, or distilleries.

Experience bringing two sales teams together after an acquisition.

Familiarity with HubSpot as the system of record.

Benefits Include: