CRM Manager – Subscriptions

About the Team

This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

What We’re Looking For

We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

What You’ll Be Doing

As CRM Manager – Subscriptions, you will:

Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets

Provide strategic guidance to senior CRM team members on best practices and emerging trends

Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment

Use advanced data analytics to refine segmentation and personalize member communications

Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value

Apply predictive modelling and behavioral analytics to proactively reduce churn

Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals

Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue

Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy

What Makes You a Great Fit

3+ years of CRM experience, ideally within subscription-based businesses

Experience with subscription billing systems and customer databases

Strong background in CRM analytics, segmentation, and predictive modelling

Deep knowledge of CRM and marketing automation technologies

Strong project management and strategic thinking skills

Excellent spoken and written English

Strong stakeholder management and communication skills

Experience with tools such as, Salesforce, GSuite, Looker and Jira

A proactive problem-solver who thrives in dynamic environments

Our Tech Stack

(You don’t need to master all of these — but you should be excited to learn.)

Salesforce Marketing Cloud

Segment

Looker

Jira

What You’ll Get in Return

At Tide, we believe in making work, work for you. We embrace flexible ways of working and support a healthy work-life balance.

With our Working Out of Office (WOO) policy, you can work remotely from home or anywhere within your assigned region. You can also work from another country for up to 90 days per year.

In addition, you’ll receive:

25 days of paid annual leave

3 paid days for volunteering or learning & development

Extended maternity and paternity leave

Personal L&D budget of 1,000 BGN per year

Additional health and dental insurance

Mental wellbeing platform access

Fully covered Multisport card

Food vouchers

Office snacks and refreshments

WFH equipment allowance

Flexible working arrangements

Sabbatical leave

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