CRM Manager – Tide Credit
About the Team
This role sits within Tide’s Credit CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.
Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.
What We’re Looking For
We’re looking for a detail oriented, curious, explorative, and commercially focused CRM Manager with a strong background in CRM Marketing. You’ll have a proven track record of developing and executing CRM strategies that drive product adoption and increase customer lifetime value.
You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights. You’ll be equally at home building automations and working with immediate stakeholders to take the story of performance to the business.
What You’ll Be Doing
As CRM Manager – Tide Credit, you will:
Inherit an excellent base line communications programme that you’ll be tasked to expand, drive and optimise through ever-increasing personalisation, segmentation and automation
Lead the planning and execution of CRM strategies for Tide credit products, aligned with business objectives and growth targets
Analyse campaigns and report out to immediate stakeholders on trends and recommendations. Use data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance
Implement highly targeted strategies to optimise campaign performance and maximise member product adoption and lifetime value
Have autonomy to develop and implement a test and learn plan, A/B tests and optimisation strategies
Collaborate closely with Product, Content, BI and other Marketing teams to align CRM initiatives with company-wide goals
Drive and deliver cross-functional initiatives to enhance the member experience and grow Tide credit
Work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership.
What Makes You a Great Fit
3+ years of expertise in end-to-end CRM/retention marketing management across a number of sub-products and business units
You’ve developed and delivered CRM programms, demonstrating proven results against targets
You have hands-on experience with CRM platforms e.g. Salesforce, Adobe Campaign, and an understanding of HTML and SQL
You have experience handling campaign data from different sources using BI tools e.g. Looker, Quantum Metrics, and experience turning this data into strategic insights
You have experience in A/B and MVT testing, along with segmentation and targeting
You have solid communication and reporting skills and are able to work well in partnership with technical and non-technical stakeholders: excellent spoken and written English
You are hands-on, delivery oriented, and results-driven, with the ability to handle multiple projects and adapt to changing priorities
You may have worked in Financial Services, start-ups, credit/lending or tech space
You have a curious nature, great organisational skills and impeccable attention to detail
Our Tech Stack
(You don’t need to master all of these — but you should be excited to learn.)
Salesforce Marketing Cloud
Jira
Looker
Litmus
What You’ll Get in Return
At Tide, we believe in making work, work for you. We embrace flexible ways of working and support a healthy work-life balance.
With our Working Out of Office (WOO) policy, you can work remotely from home or anywhere within your assigned region. You can also work from another country for up to 90 days per year.
In addition, you’ll receive:
Competitive Compensation
Time Off – Generous annual leave on top of bank holidays.
Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
Health Insurance – Private family insurance with additional OPD coverage and top-up options.
Life & Accident Cover – Comprehensive accidental and life insurance protection.
Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
Volunteering & Development Days – Paid days annually for volunteering or personal growth.
Learning & Development – Annual budget for books, courses, coaching, and more.
WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
Home Office Setup – Contribution towards setting up your home office
Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
Snacks & Meals – Office perks with snacks, coffee, tea, and lunch