Creative Strategist, Raven

WHAT WE'RE LOOKING FOR

We’re looking for a Creative Strategist to help drive Raven's exciting growth plans. In this role, you’ll conduct media and market analysis to define and execute a creative testing roadmap. You’ll also collaborate closely with marketing managers, media buyers and lifecycle marketers to run and test growth experiments, developing a growing understanding of the key motivators behind purchase decision making in the category.

We believe that a mix of data and creativity is key to a strong growth engine, so we’re looking for someone with a solid growth marketing background and a knack for coming up with creative ways to capture attention across different mediums.

Responsibilities:

- Maintain a strong pipeline of creative testing across marketing channels.

- Collaborate closely with the creative team to develop high-performing ad creatives that convert.

- Deepen your understanding of our customer personas to better empathize with their pain points.

- Collaborate with other marketing and cross-functional teams to gather insights that enhance our lifecycle marketing efforts.

- Conduct research across competitors, alternatives and other key leaders in Direct-to-Consumer marketing to ensure our creative strategy evolving with the market.

- Be a key contributor and leader in developing new and innovative concepts to drive the business forward.

Qualifications:

- 5+ years of experience in a creative production environment, either managing a creative team or collaborating closely with them.

- Worked closely with creative production teams to develop eye-catching landing pages, emails, or quiz funnels that drive action.

- A solid understanding of multiple digital marketing analytic tools such as Google Analytics, Google / Meta Ads

- Use of tools to support briefing creatives effectively like Magic Brief, Motion, Foreplay, Notion, Asana etc

- A proven history of developing and iterating on winning creatives.

- Proven track record of growing conversion volume within CAC targets

- You’ve done it before, at scale. You have some hard-won lessons from the industry, and bring a deep understanding of performance marketing.

- Skilled at clearly presenting results, insights, and opportunities.

- Familiar with the fast-paced environment of a rapidly growing startup and know how to thrive in it.

- You’re passionate about improving the Canadian healthcare experience and have a personal connection to the space.