Performance Marketing Specialist
ABOUT THE ROLE
We’re looking for a curious, data-driven Performance Marketing Specialist to support the execution and optimization of paid media campaigns that drive customer acquisition and measurable growth for Phoenix. This role is hands-on and execution-focused, working closely with senior marketers, creative, and product partners to improve performance across key paid channels.
You’ll be responsible for managing campaigns day-to-day, analyzing results, and continuously testing and optimizing to improve conversion rates and efficiency. This is an opportunity to grow your performance marketing skillset in a fast-moving, data-informed environment.
WHAT YOU'LL DO TO SUPPORT THE COMPANY MISSION
- Execute and optimize paid media campaigns across performance channels such as Google Ads, Meta, TikTok, and Snapchat.
- Support customer acquisition funnel optimization by monitoring performance, identifying inefficiencies, and implementing improvements.
- Analyze campaign performance using core KPIs (e.g., CTR, CVR, CAC, ROAS) and share insights with the broader marketing team.
- Build and refine audience targeting and segmentation to improve conversion rates and traffic quality.
- Partner with creative and marketing teams to test ad copy, visuals, and landing page variations.
- Run A/B tests and structured experiments to improve campaign performance over time.
- Assist with budget pacing and channel-level optimizations to ensure efficient spend.
- Help develop and execute retargeting and remarketing campaigns to convert high-intent users.
- Maintain accurate reporting and dashboards to track performance and surface trends.
- Stay informed on platform updates, best practices, and emerging performance marketing tools.
WHAT WILL HELP YOU SUCCEED IN THE ROLE
- 2–4 years of hands-on experience in performance or paid media marketing.
- Experience executing and optimizing campaigns on platforms such as Google Ads and Meta Ads (experience with additional channels is a plus).
- Experience managing at least 6-figure monthly budgets.
- Experience working in a highly regulated industry involving policy and policy issues (e.g. health and wellness, drugs and pharma, cannabis, etc.).
- Working knowledge of analytics tools such as Google Analytics and ad platform reporting.
- Solid understanding of performance marketing metrics and how to use data to inform optimization.
- Strong analytical skills with attention to detail.
- Comfortable managing multiple campaigns and priorities in a fast-paced environment.
- Clear communicator who collaborates well with cross-functional partners.
- Eager to learn, test, and iterate with a growth mindset toward performance marketing.
- You are passionate about improving the Canadian healthcare experience and have a personal connection to the space.