Creative Strategist
About the role
You’ll turn performance data and customer insight into the words, hooks, and concepts that make Hims & Hers’ paid creative work. You’ll sit in the Growth creative team, working daily with media buyers, producers, video editors and UGC creators, and you’ll be the person who makes sure every brief is sharp enough to go straight into production.
What you’ll be doing
Write scripts, hooks, headlines, and briefs for short-form video and static ads across Meta, TikTok, and YouTube that editors and creators can execute without a second conversation.
Turn performance data (hook rate, hold rate, CTR, CVR, CPA) and customer insight into testable creative hypotheses, and run the weekly testing roadmap.
Own the path from brief to live: brief videographers, producers, UGC creators and editors, review cuts, and be the quality gate before anything launches.
Meet weekly with media buyers to diagnose why creative won or fatigued, then feed those learnings straight into the next round of briefs.
Track competitors, platform trends, and what’s working in health, wellness, and DTC, and bring new angles to the team each week.
Write within the rules for regulated health advertising, partnering with clinical and compliance colleagues so great creative also ships safely.
About you
6+ years in creative strategy, performance copywriting, or direct-response advertising; DTC, subscription, or health experience is a strong advantage.
An exceptional writer. You can show scripts and copy that drove results, with a clear voice, sharp hooks, and plain English.
Fluent in performance metrics and able to explain, with data rather than instinct, why a creative won or lost.
You write for the edit. You understand video pacing, UGC, talking-head and lo-fi formats, and how a script translates into shots.
You’ve owned a creative testing roadmap (not just contributed to one) and worked directly with media buyers.
Comfortable with high volume, fast feedback, and ambiguity in a scaling team.
Nice to have
Experience in a regulated category such as health, gambling, or financial services.
Hands-on use of AI tools in ideation, scripting, or versioning workflows.
Why join Eucalyptus?
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well-being, fertility, skincare, and preventative health.
Here’s what makes joining Euc unique:
What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.
What’s ahead in Australia?
Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. ****Recognised on Hatch’s Hotlist as one of Australia’s top employers, we support early-career professionals to become future global leaders.
Shape your career - Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
Work where well-being matters - Experience catered wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.
Innovate with purpose - Use state-of-the-art tools and contribute to bold, impactful solutions in healthcare.
Support at every stage - Benefit from parental and miscarriage leave, health, professional development, and personal days, and our Employee Assistance Program.