Content & SEO Operations Specialist
We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.
What You'll Own
— Technical SEO & AEO —
On-Site SEO Infrastructure
Own the internal link structure across the website and blog
Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
Manage 301 redirects, canonical tags, and URL strategy
Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)
Website Health & Technical Maintenance
Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task
Work with dev and HubSpot to implement fixes and verify resolution
Off-Site SEO & Link Building
Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
Manage outreach for comparison and alternative pages
Monitor referring domains and disavow toxic backlinks
— Content Operations & Strategy —
Content Operations
Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer
Manage the content calendar and prioritization pipeline.
Review and publish content, ensuring every piece meets on-page requirements before going live
Oversee content refresh cycles
Map and improve the current content production workflow in AirOps and make recommendations on how to scale it
Keyword & Competitive Intelligence
Maintain and update the keyword map across all topic clusters using Ahrefs
Track competitor movements on target keywords
Run quarterly content gap analyses and update the content queue accordingly
Continuously identify top-of-funnel opportunities beyond our core head keywords — long-tail, adjacent queries, and emerging search patterns
Reporting & Revenue Attribution
Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting
Own GA4 conversion goal setup and maintenance
What We're Looking For
Must have:
At least 2 years in SEO, content operations, or a combined digital marketing role
Hands-on experience with Ahrefs or SEMrush or equivalent (mandatory)
Comfortable in HubSpot CMS — publishing, managing blog posts, custom modules
Ability to read data and make prioritization decisions independently
Nice to have:
Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling
Experience with Clearscope, Surfer SEO, or Frase
Familiarity with AirOps or similar AI content workflow tools
Who you are:
You think in systems, not tasks — you want to build something that compounds
You're comfortable owning a channel with revenue targets, not just traffic metrics
You can communicate data clearly to non-technical stakeholders
You're proactive about verification — you don't ship something without checking the source