Brand Marketing Associate

Come help lead channel strategy for Owala—the fastest growing hydration brand in the country. As a Brand Marketing Associate, you will own the strategy for how Owala shows up and wins across specific retail or digital channels, partnering with experts across the 4Ps to assess, evaluate, and execute channel-specific plans that drive brand growth. This role sits on our brand management career track, offering a path toward broader brand leadership as you build channel expertise.

Key Responsibilities:

Develop and lead go-to-market strategies for specific retail or digital channels — tailoring brand positioning, assortment, and activation to the unique dynamics of each channel

Lead strategy execution of brand building, innovation, and business model ideas within your assigned channel(s) to hit financial and volume targets in collaboration with cross-functional teams

Collaborate with experts across the 4Ps to assess and evaluate channel-level solutions, orchestrate the annual plan for your channel(s), and ensure execution is consistent with brand foundation across every point of sale

Understand the consumer within your specific retail or digital channel(s) and work with data to unlock key insights that shape product innovation, assortment, and marketing messaging

Oversee demand planning for your channel(s), forecasting through the lens of channel-specific business insights and account dynamics

Lead commercialization of product initiatives, ensuring channel readiness and execution that delivers the annual brand plan

Partner with Sales to build channel-specific selling stories that profitably win with key customers and strengthen retail partnerships

Required Qualifications:

Bachelor’s degree or equivalent relevant professional experience

2+ years of professional experience in CPG Brand Marketing, Sales/Channel Management, Finance, Consulting, a leadership development program, or another relevant business function; exceptional internship experience may also be considered

Demonstrated track record of driving measurable business results and clearly articulating your individual contribution

Strong strategic and analytical thinking, with the ability to use data to identify insights, make recommendations, and generate creative solutions across multiple channels

Working understanding of the 4Ps of marketing (Product, Price, Place, Promotion) and how they influence brand and business performance

Ability to independently own projects and initiatives from strategy through execution while navigating ambiguity and changing priorities

Strong cross-functional collaboration and influencing skills, with the ability to build productive relationships across functional and sales/channel partners

Excellent written and verbal communication skills

Self-starter who thrives in a fast-paced, high-growth environment and approaches challenges with adaptability and a team-first mindset

Proficiency with Excel and PowerPoint

Preferred Qualifications:

Experience in CPG, consumer products, retail, or another fast-paced consumer-facing business

Experience supporting or owning brand, channel, category, or go-to-market strategy

Experience using consumer, customer, sales, or financial data to identify insights and influence business decisions

Exposure to P&L management, forecasting, demand planning, or other financial drivers of a business

Experience partnering cross-functionally with teams such as Sales, Finance, Creative, Product, Operations/Purchasing, or Supply Chain

Experience evaluating or influencing assortment, pricing, product positioning, promotions, or commercialization

Demonstrated ability to balance short-term business opportunities with long-term brand health

Experience working in a high-growth or rapidly changing environment