Brand Marketing Associate- Innovation, Owala
Join Owala’s Innovation Team to help bring brand-defining products to life — from idea to launch. As a Brand Marketing Associate on this team, you’ll operate at the intersection of brand, product marketing, and product strategy, helping to translate consumer insights into product requirements, shape go-to-market strategies, and ensure every launch delivers both customer value and brand consistency. You’ll collaborate closely with Product Development, Sales, Creative, and Digital teams to define the “why,” “what,” and “how” behind each product — making sure it’s built right, positioned clearly, and launched powerfully across every channel.This is a high-impact role for someone who thrives in fast-paced, consumer-focused environments and is passionate about building thoughtful, relevant products that connect with real people.
Key Responsibilities:
Lead go-to-market strategy, positioning, and execution for product launches across retail and DTC channels
Collaborate with Product Development to align product milestones, features, and design with consumer needs and business goals
Own SKU planning and assortment strategy to support launch, merchandising narratives, and channel differentiation
Coordinate the development of packaging, digital assets, and marketing materials in partnership with creative and product development teams.
Provide training and resources for both sales and customer service to support sell-in and post-launch success
Analyze consumer insights, category trends, and product performance to inform future product decisions
Act as the voice of the consumer to product teams — and articulate product value to the consumer• Contribute to product roadmap conversations and help define product briefs and opportunities
Required Qualifications:
Bachelor’s degree (business, marketing, experience design or related field)
2–4 years of experience in brand management, product marketing, or marketing-focused product management — ideally in consumer goods, lifestyle, or retail categories
Proven track record of leading cross-functional product launches
Experience managing the full product lifecycle — from concept to shelf (or site)
Commercial acumen and familiarity with both retail and direct-to-consumer models
Excellent communication and storytelling skills — with an ability to simplify and clarify
Data-fluent, with the ability to translate performance metrics into strategy
Organized, proactive, and adaptable in a fast-moving environment
Preferred Qualifications:
Experience in CPG, consumer products, retail, or another fast-paced consumer-facing business
Experience supporting or owning brand, channel, category, or go-to-market strategy
Experience using consumer, customer, sales, or financial data to identify insights and influence business decisions
Exposure to P&L management, forecasting, demand planning, or other financial drivers of a business
Experience partnering cross-functionally with teams such as Sales, Finance, Creative, Product, Operations/Purchasing, or Supply Chain
Experience evaluating or influencing assortment, pricing, product positioning, promotions, or commercialization
Demonstrated ability to balance short-term business opportunities with long-term brand health
Experience working in a high-growth or rapidly changing environment