VP Sales - OEM & Channel
About LEVL Telematics:
LEVL Telematics is a leading UK and European fleet telematics provider and a Geotab Elite Partner — a status held by only a small number of partners worldwide. We deliver connected-vehicle intelligence, compliance and workflow solutions to commercial fleets ranging from national OEM programmes to owner-operated businesses, across sectors including commercial vehicles, waste management, utilities and cold chain.
What sets LEVL apart is depth, not just data: multi-OEM device aggregation, UK and EU regulatory expertise (DVSA, FORS, DVS, tachograph and driver-hours compliance), and integration of telematics into customers' downstream operational workflows. We are part of Banyan Software, a buy-and-hold acquirer of enterprise software businesses, which gives LEVL long-term ownership stability and access to a growing portfolio of sister companies in the UK, Europe and North America — including active cross-sell opportunities in Italy and in cold-chain monitoring.
The fleet telematics market is at an inflection point. Agentic AI is moving from marketing language to shipped product, connected-vehicle volumes continue to grow, and fleet operators are consolidating suppliers. That creates a genuine opportunity for a commercially-led partner with deep integration and compliance capability — and it is why we are investing in sales leadership now.
The Role:
We are hiring a VP Sales to own the revenue function end to end. This is a build role, not a caretaker role. You will inherit an established customer base, a strong OEM and channel footprint, and live pipeline — and you will be expected to design, hire and lead your own team, structured around dedicated new-business (hunter) and account-growth (farmer) motions.
You will report directly to the CEO, sit on the leadership team, and carry personal accountability for the company's revenue number. In the near term you will sell as well as lead: this is a player-coach role until your team is built and performing.
Key Responsibilities:
Team build and leadership
Design the sales organisation: define the hunter/farmer split, role profiles, territories or segment ownership, and headcount plan with supporting business case.
Recruit, onboard and develop your own team, including setting activity standards, ramp expectations and a documented playbook for each role.
Manage and develop the existing sales team members, with clear objectives, structured 1:1s and honest performance management.
New business (hunter motion)
Own new-logo acquisition across LEVL's core segments: OEM and dealer programmes, mid-market and enterprise fleets, and vertical plays such as cold chain and waste.
Personally lead flagship and strategic pursuits, including multi-stakeholder, multi-year OEM and framework opportunities.
Build repeatable outbound and channel-sourced pipeline rather than relying on inbound and referral flow.
Account growth (farmer motion)
Establish structured account management for the existing base: retention, contract renewal, hardware refresh cycles, and expansion into adjacent products (cameras, cold chain, compliance modules, AI-enabled workflow).
Protect and grow strategic OEM and key accounts, with executive-level relationship ownership and formal account plans.
Drive cross-sell across the Banyan portfolio where LEVL customers and sister-company capabilities overlap.
Commercial rigour
Own the number: forecast accuracy, pipeline coverage ratios, and win-rate improvement, reported monthly to the CEO and quarterly to the Banyan portfolio team.
Enforce a disciplined qualification methodology in HubSpot — every forecast deal must have a scored business case, mapped power and influence, a close plan and a compelling event. No exceptions, including your own deals.
Work with marketing to align lead generation, campaign focus and partner co-marketing (including Geotab MDF) to pipeline targets.
Contribute to pricing, packaging and commercial policy, including multi-year and usage-based structures.
Qualification for Success:
Proven B2B sales leadership in telematics, fleet technology, SaaS, IoT or an adjacent connected-hardware-plus-software market, with personal ownership of a revenue number of meaningful scale.
A track record of building a team — you have hired, ramped and managed hunters and farmers, not just inherited an existing organisation.
Demonstrable personal selling ability at enterprise level: complex, multi-stakeholder deals with long cycles and formal procurement.
Genuine command of sales process and CRM discipline — qualification methodology, forecast hygiene and pipeline maths are second nature, and you hold teams to them.
Comfortable operating as a player-coach in a growing SME: hands-on, low-ego, and effective without a large support function around you.
Knowledge of the UK/EU commercial fleet landscape: OEMs, leasing and rental, compliance regimes (DVSA, FORS, DVS, tachograph), and channel/reseller dynamics.
Experience selling recurring-revenue propositions with a hardware component, including renewals and refresh economics.
Familiarity with HubSpot and structured qualification frameworks (e.g. MEDDIC or similar).
Experience in private-equity or long-term-hold ownership environments, and comfort with portfolio-level reporting.
Competitive base salary of £90,000–£110,000 with a capped performance bonus giving on-target earnings of £150,000–£180,000. The bonus plan is weighted across personal contribution, team performance against the revenue plan, and strategic objectives (team build milestones, key account retention and cross-sell). As part of a buy-and-hold group, LEVL offers long-term stability and a cash-weighted incentive structure rather than equity speculation. Car allowance, pension and private medical included.