Temporary Coverage - Director, Public Relations
What You'll Do
PR Strategy and Media Monitoring
Lead the implementation and amplification of brand PR strategies across the Authentic brand portfolio
Cultivate media, stylist & celebrity relationships to maximize brand placements across broadcast, TV/Film, digital, social media and print
Leverage and cultivate strong network of media, stylist & celebrity relationships to maximize brand placements across TV/Film, digital, social and print
Participate in brand strategy discussions and planning; identify target audiences; determine earned media needs
Draft and distribute brand communications for various activities, including partnerships, campaign and product launches, events and more
Utilize MuckRack to Monitor, recap and report press coverage and build media lists
Work in conjunction with Authentic's Brand Marketing team to ensure the consistent and timely dissemination of brand and marketing highlights to internal groups and external partners around the world
West Coast Style Studio and Media Activations
Spearhead Authentic's Style Studio, an LA-based interactive space where media, stylists, creators and costume designers engage with our brands
Collaborate with key teams to execute regular VIP engagement events and appointments for media, stylists, celebrities, influencers and partners
Work closely with the PR and Integrated Marketing teams to fulfill product gifting and large-scale seeding programs to media, stylists, celebrities, influencers and Authentic’s VIP network
Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables and accountabilities are clear and align with the business
Manage key media opportunities and interviews, campaign shoots, content filming, speaking engagements and appearances
Must Haves
A proactive and innovative storyteller who initiates creative ideas and identifies brand-right opportunities that support the overall marketing strategy and brand business goals
Proven track record of leading and executing 360 integrated PR and comms strategies for large-scale global brands with an emphasis on athletic, fashion and lifestyle
Ability to create strong working relationships directly with celebrities and talent, producers, publicists, agents and managers, production staff and industry executives
Expertise in relationship building with both media and brand partners with the ability to track and prioritize daily, weekly and seasonal deadlines
8+ years of experience working in PR and comms – experience working with talent is a must
Strong editorial relationships across top-tier active, sports, fashion, footwear entertainment and lifestyle media
Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social
Has a finger on the pulse of pop culture, including emerging trends, celebrities and digital creators
This role will be from October 2026 - April 2027
Primary Location Hourly Range: $45-$55/hour
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