Strategist

About the Role

As a Senior Strategist, you’ll serve as a trusted advisor across a diverse portfolio of regional and global client accounts with a key focus on the German market, shaping smarter decisions, localiSing global frameworks, and unlocking business growth through brand, social-first, and AI-enabled strategies. We are looking for someone who is passionate about seeking new opportunities to create impactful work.

Responsibilities:

Serve as a senior strategic advisor to key client stakeholders, defining long-term brand and social-first strategies aligned with commercial ambitions in the German market and beyond.

Distill and translate global and regional brand strategies into culturally resonant, actionable plans tailored for local market execution.

Champion and actively integrate emerging technology and AI tools across the end-to-end strategy process, from insight generation and generative research to brief writing and performance evaluation.

Partner closely with Client Success, Creative, Data, and Production teams to craft ambitious, insight-led briefs and integrated scopes of work.

Lead the development of platform-agnostic and social-first strategies, bridging content planning, community dynamics, and performance thinking.

Proactively identify new business and organic expansion opportunities across client accounts through sharp industry analysis and thought leadership.

Mentor and educate cross-functional team members on cultural nuance, industry trends, and innovative strategic methodologies.

About You

The essentials:

Professional fluency in both German and English (written and spoken) is essential.

Proven track record in a strategic role within an agency or consultancy, demonstrating mastery in both brand strategy and social-first thinking.

Deep knowledge of the German consumer and media landscape, paired with experience navigating regional or global account frameworks.

Active interest or practical, hands-on experience integrating AI tools and advanced research platforms into strategic workflows.

Strong client leadership skills with proven success advising senior stakeholders and presenting complex ideas with clarity.

Excellent storytelling, presentation, and creative briefing capabilities.

Not a must, but a plus:

Direct experience developing strategies across major platforms (Instagram, TikTok, YouTube, LinkedIn) and creator/influencer ecosystems.

Familiarity with social commerce dynamics and emerging interactive digital formats.

Strong analytical background with experience leveraging data analytics and media planning insights to inform creative direction.

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