Social Media Executive, IT
Reporting to: Manager, Social Media
Location: Milan
About the Role
At SharkNinja, innovation moves fast and so do we. We are looking for an experienced Social Media Executive to help drive the delivery of Ninja Kitchen’s influencer strategy across always-on and campaign activity in the Italian market. This role is ideal for someone who already understands the influencer ecosystem and is ready to take ownership of programmes, relationships, and processes.
You will manage influencer activity end to end, from scouting and contracting through to execution and reporting, while playing a key role in shaping how Ninja shows up in culture across Italy. If you are commercially minded, highly organised, and confident working with creators, this is a chance to step up within a high-performing team.
What You’ll Be Doing
Influencer Scouting & Talent Mapping: Proactively identify, assess, and recommend creators across platforms in Italy, building a strong and diverse talent pipeline
Negotiation & Contracting: Lead fee negotiations, usage rights, deliverables, and timelines, working closely with Legal and Procurement where required
Influencer Seeding & Gifting: Own proactive and reactive seeding and gifting programmes, ensuring product is placed with the right creators at the right moments
Creator Relationship Management: Build and maintain strong, long-term relationships with creators and their agents, acting as a trusted brand partner
Content & Quality Control: Review influencer content to ensure it meets brand guidelines while maintaining creator authenticity
Reporting & Performance: Analyse influencer performance, surface insights, and make data-led recommendations to optimise future activity
Cross-Functional Collaboration:
Social Media Management: Understanding of content calendars and a methodical and strategic approach to content planning and mapping, posting & scheduling, social media trends, and reporting
Content Creation: Plan, create, and publish a higher volume of engaging, on-brand content for Ninja's owned channels, driving more active participation in our online community through seeding, content creation, influencer activity, and active community management
Community Management: ownership of Ninja’s Italian social media handles and audiences, actively engaging with followers, responding to comments and messages, and fostering a positive, on-brand community across platforms to build loyalty and drive meaningful conversation
What You’ll Bring
Solid hands-on experience in social media & influencer marketing, ideally within consumer, lifestyle, or social-first brands in the Italian market
Proven experience managing social media & influencer campaigns end to end, including negotiations and contracts
Strong understanding of influencer pricing, usage rights, and content deliverables
Excellent organisational skills with the ability to manage multiple creators, campaigns, and deadlines simultaneously
Commercial awareness and confidence managing budgets and performance
A strong pulse on creator culture, emerging platforms, and social trends
A proactive, solutions-focused mindset with high attention to detail
Strong understanding of Social Media Marketing, including trends and best practices
Native Italian speaker with strong English — confident writing and communicating in both languages for local and international stakeholders
Working Style & Location
This role offers flexible working; however, regular attendance in our Milan office is essential. SharkNinja’s fast-paced, highly collaborative working style relies on in-person connection, quick decision-making, and close cross-team partnership.
This is an opportunity to take real ownership within a best-in-class influencer team and make a visible impact on one of the world’s most exciting kitchen brands.