Social Lead

About the Role

Bybit is looking for a Head of Social Media who is equal parts creative visionary and operational leader. This is not a "post and pray" role — you will own the global social strategy for one of the world's top crypto exchanges, lead a distributed team across regions, and be the connective tissue between brand, product, community, and culture.

You will inherit a team that is growing fast, working with external agencies, and navigating the complexity of a global rebrand (Brand 6.0). You'll need to bring structure without killing creativity, and bring creativity without losing accountability.

What You'll Own

Strategy & Narrative

Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms

Translate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 community

Build and maintain Bybit's social voice — bold, credible, and culturally relevant — in alignment with Brand 6.0 guidelines

Develop channel/product-specific strategies that balance global consistency with regional relevance

Team Leadership & Operations

Lead, mentor, and grow a global social media team (currently ~4–6 members) plus manage relationships with production and influencer agencies and other departments

Establish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scale

Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications

Implement SOPs for content creation, agency briefing, influencer collaboration, and crisis response

Campaign & Content Execution

Partner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable

Oversee influencer strategy — from shortlisting and legal clearance to performance tracking

Manage the production agency relationship for high-quality video content the internal team cannot produce at speed

Data, OKRs & Reporting

Own social media OKRs: follower growth, organic engagement, share of voice, sentiment, and new user acquisition via social

Use Sprinklr and native platform analytics to run weekly performance reviews and quarterly post-mortems

Present social performance to leadership in biweekly reviews; flag risks and opportunities proactively

Leverage AI tools for trend harvesting, content optimization, and competitive analysis

Cross-Functional Collaboration

Work closely with BU marketing teams (WBU, GBU, PBU) to support product-specific social moments without duplicating effort

Align with the Strategy Office on global go-to-market strategy and upper-funnel performance

Coordinate with Legal and Compliance on influencer clearances, regulatory messaging, and market-specific restrictions

What We're Looking For

Must-Have

4–8 years of social media experience, with at least 3 years in a leadership role managing a team

Marketing background — you think in campaigns, narratives, and audience journeys, not just posts

Proven track record of growing social accounts at scale for a global brand (1M+ followers preferred)

Strong project management skills — you can run multiple workstreams, manage agencies, and hit deadlines without chaos

Experience with Sprinklr or equivalent enterprise social media management platforms

AI-native mindset — you actively use AI tools in your workflow for content, research, and analysis

Exceptional written and spoken English; additional languages (Arabic, Mandarin, Spanish, Portuguese) are a strong plus

Nice-to-Have

Experience managing influencer programs end-to-end, including legal and compliance workflows

Background working with executive communications — writing for or managing the social presence of C-suite spokespeople

Experience with rebranding or brand evolution at a global company

Familiarity with OAP/project management systems and cross-functional campaign coordination

Deep knowledge of crypto, Web3, or fintech — you can write about DeFi, trading products, and market events without needing a translator (optional)

What Makes This Role Unique

You'll be shaping the social voice of a top-3 global crypto exchange during a pivotal rebranding moment

Direct access to and collaboration with the executive leadership

A team that is genuinely invested in getting better — we're building SOPs, improving briefs, and upgrading our tooling (new OAP system launching mid-August)

Real budget, real agencies, real campaigns — this is not a one-person show

A culture that values ownership, speed, and creative courage

What We Don't Want

Someone who needs to be told what to post

Someone who can't write a content brief or manage an agency

Someone who treats social as a support function rather than a growth engine

Someone who can't handle ambiguity or a fast-moving environment