Head of Region

What if you could own an entire region, from the first customer conversation to long-term growth?

At Mews, we’re creating a new leadership role for each of our EMEA regions, and we’re hiring the Head of Region for:

Benelux, Italy, Spain, Nordic, UK&IRE, France and DACH.

You’ll bring commercial growth, onboarding and customer success together under one regional strategy, accountable for performance, customer outcomes and the regional P&L within the plan you agree with our VP of EMEA.

This isn’t just about hitting a sales target. It’s about building a regional business where every part of the customer experience works together, from winning a hotel to helping it succeed on Mews.

You’ll report to our VP of EMEA, lead teams across commercial, onboarding and customer success, and have a real say in how we grow, operate and deliver value in the region.

It’s a rare chance to combine commercial leadership, operational ownership and genuine influence over how we scale.

What you’ll do

Drive growth across the region

Own the regional go-to-market plan, new ARR and revenue from customers going live. You’ll run Business Development, SMB and Mid-Market Sales, Onboarding and Customer Success to win new customers, grow existing relationships and open up opportunities across the region.

Own the entire customer experience

Bring sales, onboarding and customer success together around one goal: making customers successful. From signature and go-live to adoption, renewal and expansion, you’ll make sure hotels experience one connected Mews journey, with a named owner at every hand-off. You’ll build executive relationships with the region’s largest hotels and groups, own recovery plans when a customer is at risk, and work with Product, Marketing and the central support and delivery teams to turn what you hear from customers into better outcomes.

Run the region like a business

Take ownership of the regional P&L within the plan agreed with the VP of EMEA, balancing revenue growth, headcount, capacity and controllable costs. You’ll work closely with Finance and RevOps to make sound commercial decisions and deliver steady performance.

Build and empower exceptional teams

Lead through team leads and senior specialists across commercial, onboarding and customer success. Some of those teams are shared with other regions, so you’ll set up how they work together with the other regional leaders. You’ll create alignment, develop the next layer of leaders and build a culture where teams collaborate, take ownership and deliver results.

Help shape an AI-native business

We’re serious about using AI to change how we work. You’ll lead by example, building AI systems, tools and standards that help your team spot opportunities, make better decisions and spend more time on what matters. You’ll coach others, raise AI fluency across the region and decide where a person has to make the call.

What you would bring

We’re looking for a commercially minded leader who enjoys building businesses, developing people and connecting growth to customer success.

A track record of commercial success. 8+ years in B2B SaaS or hospitality commercial roles, including at least 3 years leading teams, consistently taking teams to and beyond target. You’ve owned a commercial number and built the go-to-market plan behind it.

End-to-end customer leadership. You’ve led onboarding, customer success, implementation or delivery teams, accountable for time to go-live, adoption, retention and net revenue retention, and you’ve led a team spanning more than one discipline.

Business acumen. You’ve owned a P&L or budget, including controllable costs, headcount and margin trade-offs, ideally across commercial and customer delivery teams, and you collaborate on the plan and numbers with Finance and RevOps.

An ability to bring people together. You’ve developed talent, built a bench and guided teams through growth or change. You’re fluent in English and the primary language of the region, and comfortable building relationships with customers, colleagues and senior stakeholders.

An AI-first mindset backed by action. AI Fluency Level 4, or equivalent hands-on experience: you’ve built AI tools, systems or standards that changed how a team operates, and you can show us what you built, who uses it and what changed.

Even better if you have

Experience in hospitality or hotel technology, with an understanding of the challenges hotel operators face.

Experience working in a matrix organisation, collaborating with shared teams and influencing stakeholders across regions.

How we think about AI

This role requires AI Fluency Level 4. That means going beyond using AI tools yourself. You’ve built systems, standards or ways of working that others rely on, you coach others on the craft, and you decide what the region acts on when AI flags patterns across it, keeping human oversight in place where it matters.

For more information on AI fluency at Mews, please refer to AI Fluency at Mews: A Comprehensive Guide for Candidates on Confluence.

Why this role matters

We believe the best customer experience comes from shared ownership of the whole journey. As Head of Region, you’ll make that real shaping not just how we grow, but how we deliver for our customers.

Please note: This role is open to both internal and external candidates. Internal applications are already being considered, and both processes will run in parallel. All candidates will be assessed fairly against the requirements of the role.

Spain

€84.500—€121.500 EUR

UK

£91,500—£118,500 GBP

Netherlands

€103.500—€125.000 EUR

France

€105.000—€141.000 EUR

Germany

€115.500—€155.000 EUR

Sweden

983 500 kr—1 662 000 kr SEK

Ireland

€103.500—€132.000 EUR

Italy

€80.000—€102.000 EUR