SEO Manager

Role Overview

The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure SharkNinja shows up wherever customers are looking. This is a hands-on, delivery-focused role responsible for improving organic visibility and revenue. The SEO Manager works closely with content, trading, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.

Key Responsibilities

Traditional SEO

Facilitate the implementation of our SEO strategy in the French, recognising market specific nuances

Optimise on-page elements, including optimising website content, meta tags, headers and internal linking structure

Own the organic blog and informational content roadmap to build topical authority

Identify content gaps through competitor analysis and search demand data

Brief and work alongside copywriters and compliance teams to ensure content meets search intent and is legally sound

Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy

Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams to maximise discoverability and impact

Work alongside the Performance Marketing team to support the Paid Media leads in maximising cross-channel budget efficiencies

Stay up to date with search engine algorithm changes and adapt strategies accordingly to maintain or improve rankings

Advocate SEO best practices and the benefits of SEO to the wider team

Merchandising SEO

Conduct out in-depth, localised keyword research to identify opportunities for existing categories, products and NPD

Optimise core category and product pages to increase organic visibility and revenue

Identify and address cannibalisation across pages and products

Work with product teams and merchandisers to align on category structure and naming conventions

Report on weekly and monthly performance against forecast and KPI’s

Take a data-driven approach and continuously look for ways to optimise SEO performance, and where relevant, automate

AI Search & Future Readiness

Structure product and category page content to win featured snippets, People Also Ask boxes, and AI Overviews

Identify and optimise for question-based search patterns across all page types

Monitor AI Overview appearances in Google Search Console and third-party tools

Track where brand and product names appear (or don't appear) in AI-generated responses across Google, ChatGPT, Perplexity, and similar tools, flagging gaps and opportunities

Stay current with emerging Generative Engine Optimisation (GEO) best practices and contribute to an internal testing framework

Develop guardrails to ensure any AI informed content meets Google’s guidelines

Skills & Experience

Essential

Hands-on SEO experience in an ecommerce or content-led environment

An in-depth knowledge of content SEO best practice

Confident use of Google Search Console & SEMrush

Solid understanding of on-page optimisation and keyword research

Familiarity with AEO practices: featured snippet targeting, People Also Ask, FAQ schemas

Strong written communication skills - able to brief and edit content clearly

Desirable

Exposure to GEO principles and AI visibility monitoring tools

Experience working across large product catalogues or multi-category sites

Strong understanding of Salesforce Commerce Cloud or enterprise ecommerce platforms

Experience managing agency/vendor relationships

Awareness of how LLMs surface and cite content - and curiosity to experiment in this space