SEO Lead
Job Title: SEO Lead
Role: Freelancer
Duration: 2 months
Location: Manila, Philippines
About the role:
We’re looking for a hands-on, insight-driven SEO Lead with a deep understanding of both on-page and technical SEO to elevate the organic presence of our clients' brands. You’ll be at the forefront of search strategy in a fast-paced, creative advertising agency combining performance data, UX design thinking, and SEO-savvy content to drive measurable impact. The ideal candidate will also have strong writing skills and be capable of crafting SEO- and SEM-optimized content, including metadata, ad copy, and long-form content.
You’ll lead and guide a multidisciplinary team including a UI/UX Designer and an SEO/SEM Writer ensuring all touchpoints of the digital experience are optimized for discoverability, speed, structure, and engagement.
What you will be doing:
Strategic SEO Leadership
Own and execute SEO strategies that prioritize on-page optimization (meta structure, internal linking, content hierarchy) and technical SEO (crawlability, site speed, structured data, mobile responsiveness).
Identify and resolve technical issues (indexing, redirects, site architecture, etc.) to maintain SEO health.
Monitor performance through analytics platforms and translate data into strategic insights and recommendations.
Collaborate closely with content, design, and development teams to implement best-in-class SEO practices across the board.
Team Management
Lead and mentor the SEO/SEM Writer in executing high-performing, search-optimized content.
Guide the UI/UX Designer in improving user journeys, ensuring mobile-first design, accessibility, and SEO-aligned structures.
Align team workflows around SEO goals, proactively identifying opportunities for training, improvement, or testing.
Client and Cross-Team Collaboration
Act as the SEO subject-matter expert in both internal and client-facing conversations.
Work closely with creative, brand, and media teams to ensure SEO strategy is aligned with campaign objectives and platform requirements.
Define and track KPIs, present performance reports, and recommend iterative improvements.
What you need to be great in this role:
5+ years of SEO experience, with a strong track record in both on-page and technical SEO.
Proficient in tools like Google Search Console, GA4, Screaming Frog, SEMrush, Ahrefs, and site auditing platforms.
Strong understanding of HTML, CSS, JavaScript basics as they relate to SEO performance.
Working knowledge of CMS platforms (e.g., WordPress), tagging structures, schema markup, and Core Web Vitals.
Experience working in collaboration with UI/UX, development, and content teams.
Client-facing communication skills with the ability to translate technical insights into actionable business solutions.
Bonus Points
Experience in SEO for FMCG, healthcare, or e-commerce brands.
Familiarity with CRO tools and A/B testing.
Exposure to AI-powered SEO tools or automation platforms.
Knowledge of UX testing tools like Hotjar or Crazy Egg.
You’ll Thrive in This Role If You…
Have a sharp eye for detail and a passion for optimization.
Can dive deep into the technical weeds but explain things simply.
Are constantly curious about algorithm updates and best practices.
Love working with creative minds and cross-functional teams.
Are comfortable leading strategy, solving problems, and presenting ideas with clarity and confidence.
Write or edit content that is both SEO- and SEM-optimized, including landing pages, ad copy, meta descriptions, and long-form articles.
Proven experience as an SEO/SEM writer with a portfolio showcasing optimized content and ad copy.
Passion for and inquisitive about AI and new technologies
Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.
Req ID: 19041
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