Senior Trade Marketing Lead

We are looking for a passionate and driven Senior Trade Marketing Lead to manage and oversee our DACH Trade Marketing operations.

The position is based in our Frankfurt office. Hybrid – 3 days in the office.

OVERVIEW:

Reporting to the Managing Director you will play a critical role in shaping our go-to-market strategy, working cross-functionally to deliver compelling shopper experience and drive growth across all retail channels in the DACH region.

Here are some of the EXCITING things you'll get to do:

Team Leadership: Lead and develop a high-performing team of Trade Marketing Managers, working closely with Sales to align on and execute joint business plans that drive revenue and market share across DACH.

Strategic Planning: Build and execute a comprehensive Trade Marketing plan tailored to the DACH market, aligned with the overarching EU marketing strategies.

Retailer Collaboration: Own and drive Joint Business Plans (JBPs) with key DACH retail partners.

Go-to-Market Execution: Plan and implement launch strategies, in-store activations, and online campaigns aligned with SharkNinja's brand positioning.

Consumer Engagement: Develop creative and localized campaigns to increase product awareness, engagement, and in-store/online conversions across the DACH region.

Events & Trade Shows: Identify, plan, and execute participation in relevant trade shows and retailer events that support revenue objectives, including key DACH industry events.

Point of Sale Optimization: Evaluate current POS tools and implement improvements; define and monitor key success metrics (e.g., NPS, DAS).

Digital Retail Strategy: Lead the strategy and execution of Brand Shops and digital merchandising across e-retailer platforms.

Retail Data Management: Ensure accurate and timely product data is provided to retail partners for listings and online experiences.

Budget Ownership: Manage retailer coop budgets to support trade marketing initiatives and maximize ROI in collaboration with retail partners.

KEY ATTRIBUTES & SKILLS:

Experience: Minimum 10 years in Trade Marketing, ideally within the consumer goods or retail sector, including experience leading and building a team.

Leadership: Proven track record of managing, mentoring, and motivating teams toward shared goals.

Adaptability: Comfortable working in a fast-paced, evolving environment. Agile mindset with the ability to pivot quickly.

Communication: Strong written, verbal, and presentation skills, fluent in both German and English

Collaboration: Excellent stakeholder management skills; ability to work cross-functionally with Sales, Marketing, and Product teams.

Creativity & Innovation: Passion for finding creative ways to drive consumer engagement and sales.

Entrepreneurial Spirit: Proactive and self-motivated, with a high level of ownership and accountability.