Senior Strategist

Role: Senior Strategist

Location: Dubai, United Arab Emirates (Office presence expected 2-3 days per week)

Please submit your CV in English

THE OPPORTUNITY

Looking to do the best work of your career?

We’re building a team across 15 markets to own the brands social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply, you’ll shape how the brand shows up every day and create work that influences culture.

You’ll move at newsroom speed with rigorous craft launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make the brand the most culturally relevant brand on social. You’ll have the scale, purpose, and creative freedom to make it real.

If you’re motivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Together we’ll build culture not just content and do the best work of our careers.

You'll lead the strategic direction for the brands social content, bringing together consumer insight, cultural intelligence, platform expertise, and brand purpose to inform creative work that genuinely connects. You'll partner with creative, production, social media, and client teams to ensure every piece of social content is grounded in a clear, compelling strategic rationale. Your understanding of how people discover, consume, and share content on social platforms will be central to keeping the brands voice distinctive, relevant, and effective.

THE ROLE

You'll be the strategic engine behind the brands social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure the brands social output is strategically coherent and creatively ambitious.

We're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with the brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.

WHAT YOU'LL DO

Lead social-first strategy for the brand, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on social

Mine consumer, cultural, and category insight to identify opportunities for the brand to show up meaningfully in social conversations and cultural moments

Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard

Develop audience and community strategies that deepen the brands connection with diverse audiences across markets and platforms

Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work

Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings

Inform creator and influencer strategy, identifying partnership opportunities that are authentic to the brand and relevant to target audiences

Present strategic thinking and campaign recommendations to the brand team with clarity, confidence, and a strong point of view

Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes

Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care

Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigor

Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflows

WHAT YOU BRING

8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands

Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement

A track record of developing strategies that led to effective, measurable social campaigns or content programmes

Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context

Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks

Experience working with or briefing content creators and influencer partnerships as part of a social content strategy

Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction

Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy

A collaborative working style, with experience partnering closely with creative, production, and media teams

Experience mentoring or developing other strategists

Professional proficiency in English; additional languages are a plus

Gen AI and Agentic Thinking:

Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development

Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigor and adaptability

Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses

Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance

Ability to guide teams in using AI tools responsibly and effectively within the strategic process

Qualifications: Formal degree

NICE TO HAVE

Multi-market or global brand strategy experience, with an understanding of adapting social strategy across regions and audiences

Experience in a social-specialist, in-house, or embedded agency environment

Familiarity with social commerce, community management strategy, or earned media approaches

Experience with brand purpose, inclusion, or social impact strategy

Knowledge of the evolving regulatory and ethical landscape in beauty marketing

Req ID: 16851

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