Senior Product Analyst
About the role:
As a Senior Product Analyst ( Member Acquisition Marketing ), you’ll be responsible for managing insights projects related to member growth & acquisition.
As a Product Analyst you’ll be:
Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
Using your SQL/Python expertise to interrogate our data to solve key business problems
Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives
Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization.
Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc.
Advising and Support performance marketing stakeholders to provide an accurate view of the member attribution by various channels
Measuring and report performance of all marketing campaigns, and assess ROI and other key KPIs
Supporting Analytics leadership in prioritisation and identification of various business cases
Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables
Champion powerful storytelling, prioritisation, commercial and growth mindset
Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
What makes you a great fit:
6+ years of experience working in the analytics team of a digital product. Experience working in fintech firms preferred ( not mandatory)
You have experience in Performance Marketing is mandatory
You have a sound understanding of how the different digital Marketing tools work
You have a good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc.
You have a good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value.
You have excellent leadership skills - you can drive and influence team of analysts, engineers and data scientists without any formal reporting
You have strong skills on SQL and Visualization tools ( Looker, Tableau, Qlikview etc.)
You have great Storytelling skills and the ability to explain complex analytical concepts to business users
You have unblock problems for your team- be it on querying data, understanding business logic or the best way to visually represent an information!
You have good understanding of the business - you quickly identify which metrics are relevant for an area and anticipate which data projects will add value
You have ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
You have self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
You have ability to deal with ambiguity and competing objectives in a fast paced environment
What you’ll get in return:
Competitive Compensation - competitive salary and share options
Time Off – Generous annual leave on top of bank holidays.
Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
Health Insurance – Private family insurance with additional OPD coverage and top-up options.
Life & Accident Cover – Comprehensive accidental and life insurance protection.
Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
Volunteering & Development Days – Paid days annually for volunteering or personal growth.
Learning & Development – Annual budget for books, courses, coaching, and more.
WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
Home Office Setup – Contribution towards setting up your home office
Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).
Tidean Ways of Working
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
Tide is a place for everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.