Senior Manager, Retention and Lifecycle
About the role
We are hiring for a Senior Manager, Retention and Lifecycle. Grüns is a subscription business, which means the relationship we build with every customer is one of our biggest levers on lifetime value. This role owns that relationship end to end: the right message, at the right time, in the right channel, for every customer. You'll take our lifecycle program from manual campaign production to an always-on, AI-driven testing engine, and you'll do it hands on keyboard, not from a distance.
This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.
In this role, you will:
Own 1:1 personalization across every one-to-one channel we use today (email, SMS, direct mail) and the ones we're testing next
Run end-to-end ownership of automated lifecycle flows across welcome, post-purchase, billing reminders, cancel/winback, one-time-purchase to subscription conversion, and cross-sell
Shift the program from manual builds and one-off sends to an always-on system that tests and optimizes itself
Build out our email and SMS list growth engine beyond standard on-site capture
Evaluate and implement the tools that let us enrich and act on customer data, then turn that data into real decisions on message, channel, and timing
Lead an offshore production team on design, build, and QA, with the goal of running an increasingly automated system rather than managing manual output
We're looking for someone who:
Has 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand
Has owned both automated flows and one-off campaigns across email and SMS, end to end
Has run a structured testing roadmap with real holdouts and reported actual incremental impact, not just open rates
Has hands-on experience implementing personalization or data enrichment tools, not just briefing someone else on them
Uses AI as a core part of how they build, test, send, and report
Bonus: has worked somewhere with both a subscription and retail presence
Approach to the role:
AI-first. Constantly asking what should never be done manually again
Thinks about subscribers as relationships, not a list
Every idea becomes a real test with a real read
Owns the program end to end. Comfortable in ambiguity, doesn't need to be told what's next
High craft, high speed, and a strong partner to ecomm, paid, CX, and data
Compensation & Benefits:
At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $130,000-$160,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.