Senior Manager, Retention and Lifecycle
About the role
We are hiring for a Senior Manager, Retention and Lifecycle. Grüns is a subscription business, which means the relationship we build with every customer is one of our biggest levers on lifetime value. This role owns that relationship end to end: the right message, at the right time, in the right channel, for every customer. You'll take our lifecycle program from manual campaign production to an always-on, AI-driven testing engine, and you'll do it hands on keyboard, not from a distance.
This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.
In this role, you will:
Own the strategy for key customer audiences across the lifecycle, defining the goals, segmentation, messaging, offers, journeys, and test roadmap for each
Be responsible for key business outcomes, using LTV as the north star metric, alongside channel health metrics like engagement and deliverability
Build and evolve audience segmentation based on lifecycle stage, behavior, value, engagement, customer needs, and churn risk
Define the messaging hierarchy and value proposition for each audience and lifecycle moment, including what we say, when we say it, and which channel or intervention is most effective
Shift the program from manual builds and one-off sends to an always-on system that tests and optimizes itself
Own end-to-end execution by managing a remote CRM operations team, while expanding our use of AI and automation to reduce manual work and increase testing velocity
Collaborate with Ecom & Paid to build out our email and SMS list growth engine beyond standard on-site capture
We're looking for someone who:
Has 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand
Has owned both automated flows and one-off campaigns across email and SMS, end to end
Has run a structured testing roadmap with real holdouts and reported actual incremental impact, not just open rates
Has hands-on experience implementing personalization or data enrichment tools, not just briefing someone else on them
Uses AI as a core part of how they build, test, send, and report
Bonus: has worked somewhere with both a subscription and retail presence
Approach to the role:
AI-first. Constantly asking what should never be done manually again
Thinks about subscribers as relationships, not a list
Every idea becomes a real test with a real read
Owns the program end to end. Comfortable in ambiguity, doesn't need to be told what's next
High craft, high speed, and a strong partner to ecomm, paid, CX, and data
Compensation & Benefits:
At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $130,000-$160,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.