Senior Manager, Marketing Research & Intelligence

Overview

CoreWeave is scaling to meet the demands of the next technological leap: the AI ecosystem. As Senior Manager, Market Research & Intelligence, you will build the market intelligence foundation that fuels smarter targeting and faster go-to-market decisions. You will size addressable markets, track competitive share, and surface the account- and buyer-level signals that tell sales and marketing exactly where to focus.

Your work will directly shape how CoreWeave prioritizes market segments for growth, accelerates campaign targeting toward accounts that are ready to buy, and strengthens worldwide brand awareness and consideration against key competitors.

Key Responsibilities

Design, implement, and analyze results from brand, audience, and customer research programs, translating findings into actionable insights.

Develop research and measurement frameworks for new / emerging audience and platform discovery channels, including Generative AI / LLMs.

Develop and drive ongoing maintenance and validation of the Total Addressable Market (TAM), Serviceable Addressable Market (SAM),  aligned with CoreWeave's target segments.

Track market share against key competitors to inform competitive positioning, market prioritization, and go-to-market strategy.

Identify buyer groups by use case — the personas with the greatest purchase influence over AI workload spend — and translate market-level insight into actionable targeting criteria.

Partner with Brand, Product Marketing, and Product Engineering to scale competitive insights across the organization.

Disseminate actionable segment / account signals to DG, Field Mktg, and Sales.

Deliver periodic segment and TAM updates via dashboards, and push account targeting signals into marketing automation and CRM platforms.

Drive adoption of ongoing market intelligence across campaign teams to inform GTM strategy and decision-making.

Qualifications & Skills

Must-have:

Marketing strategy and GTM strategy experience in a B2B environment.

Executive-level narrative development with synthesis of insights and recommendations.

Market intelligence and competitive intelligence expertise.

Survey-based and hypothesis-based research methodologies.

Econometric modeling, planning, and forecasting experience.

Vendor management across the research/intel portfolio.

Nice to have:

Dashboard visualization design, prototyping, and development.

How Success Is Measured

You will be an integral driver of growth for CoreWeave’s growth by:

Enhancing CoreWeave brand awareness and consideration vs. competitors.

Driving revenue growth by prioritizing segments for sales and marketing focus.

Accelerating targeting by identifying accounts and prospects that are ready to buy.

Enabling decision making through adoption of actionable insights from qualitative and quantitative surveys and research.

The base salary range for this role is $161,000 to $215,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).