Growth Partnerships Lead
The Growth Partnerships Lead drives growth and customer acquisition by building and optimizing Phantom's global affiliate program from zero to one. This role is responsible for recruiting, onboarding, and managing a network of affiliates, influencers, KOLs, and content partners who can effectively promote Phantom products to their audiences. The ideal candidate is a strategic, data-driven marketer with prior experience with crypto audiences and partners who can build and develop these key business relationships.
RESPONSIBILITIES
- Program management: Develop and implement strategies to build the inaugural affiliate program and drive new funded wallets and traders on Phantom.
- Partner recruitment: Identify and recruit high-quality affiliate partners, including content creators, influencers, KOLs, and financial publishers.
- Relationship management: Build and maintain strong relationships with top-tier affiliates, offering support, guidance, and incentives to maximize their performance.
- Performance analysis: Monitor, analyze, and report on program performance using key metrics such as clicks, conversions, ROI, and revenue. Use these insights to optimize campaigns and identify opportunities for improvement.
- Content collaboration: Work with affiliates to create high-impact promotional content, such as reviews, guides, and tutorials, that effectively communicates Phantoms value proposition.
- Tool management: Leverage affiliate tracking software (Impact, which Phantom uses for its program) to manage assets, track performance, and process payments. Own roadmap for technology improvements and event pipeline.
REQUIREMENTS:
- 5 - 7 years of experience in affiliate marketing for consumer fintech businesses, particularly app-based businesses
- Proven track record of developing and launching affiliate marketing programs at global scale
- Deep understanding of affiliate partnership ecosystem in crypto (publishers, KOLs, influencers)
- Experience working cross-functionally with Product and Data and managing external agencies
- Excellent communication and storytelling abilities to convey product benefits through branded content
- Passion for crypto, web3, and the future of decentralized finance (or a willingness to learn and immerse yourself in the space)
WHY WORK WITH US
OPPORTUNITY
We are a team of experienced builders who started from a simple belief: crypto should be easy, beautiful, and available to everyone. That conviction has fueled our growth to 20M+ users, a #1 ranking in the Google Play Store finance category, and a product that consistently ranks among the top consumer technology platforms in the world.
There has never been a better time to work in crypto and at Phantom, you’ll help shape how tens of millions of people experience it every day. The Brand Creative team sits at the center of that mission, building the visual language that makes Phantom feel like the most trusted, most polished product in the space.
- First impressions matter: Wallets are responsible for a users first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem.
- Make crypto easier to navigate: There is no easy way for a user to discover and navigate all that crypto has to offer. Wallets have a unique opportunity to help users not only onboard to crypto but also stay retained by exploring new things to do.
- We live in a multi-chain world: We currently support Solana, Ethereum, Polygon and Bitcoin with more networks to come in the new future. We are focused on creating a unified, multi-chain crypto experience for users.
BENEFITS
- Competitive salary and equity
- Eligibility to participate in performance bonus program
- Comprehensive insurance (medical/dental/vision) 100% covered
- Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need
- Flexible hours and a long-standing, supportive remote environment
- Unlimited vacation: Take time when you need it (and we really mean it!)
- 401(k) retirement plan
- Wellness benefit
- Daily lunch benefit
The target base salary for this role will range between $140,000 to $180,000 with the addition of equity and benefits. This is determined by a few factors including your skillset, prior relevant experience, quality of interviews and market factors at the point in time of offer.