Senior Manager, Brand Marketing - Provider

Your Impact on Our Mission

Zocdoc’s Senior Manager, Brand Marketing for Provider is the steward of the Zocdoc brand for provider and business audiences. Their mission is to grow awareness, affinity, and trust among the doctors and practices who power Zocdoc, ensuring they see Zocdoc as an essential, valued, trusted partner in their growth and success.

This role sits at the intersection of brand strategy, reputation, and creative execution. The Senior Manager will shape how Zocdoc shows up to providers across channels, lead the development and execution of campaigns and programs that strengthen our brand and enhance our reputation, and own the foundational brand systems that ensure our message is consistent, compelling, and human.

They’ll partner closely with Provider Acquisition, Product Marketing, Content Marketing, Creative, Legal, Service / T&S, Sales, and Communications to create moments and programs that strengthen provider perception and loyalty, helping Zocdoc’s brand and business grow in tandem.

This role is central to shaping how providers perceive and engage with Zocdoc. You’ll help ensure our brand reflects the humanity of healthcare and the value of Zocdoc’s partnership through storytelling, creative campaigns, and community engagement that strengthen our reputation and drive affinity. Your work will make Zocdoc not just a platform that providers use, but a brand they love, believe in and want to be a part of.

Your day to day is…

Lead Zocdoc’s provider brand strategy, building awareness, affinity, trust, and preference among current and prospective providers

Develop and implement provider marketing programs, including integrated campaigns, partnerships, and thought-leadership opportunities, that strengthen our reputation and deepen connection with providers

Develop and execute creative campaigns that elevate the Zocdoc provider brand across channels

Own and evolve Zocdoc’s foundational brand systems, including brand health tracking and analysis

Manage online reputation and community engagement for provider and business audiences, including how Zocdoc participates in conversations about healthcare innovation, practice growth, patient experience, and Zocdoc product experience and value

Define and drive our provider advocate program, leveraging our greatest champions as advocates

Collaborate cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to ensure campaigns, messaging, and creative are aligned, accurate, and compliant

Empower internal and external partners to be stewards of the Zocdoc brand, driving consistency and excellence across all provider-facing touchpoints and materials

You’ll enjoy this role if you are…

A strategic marketer who can connect brand efforts to business goals

A creative thinker who brings distinctive ideas, programs, and strategies to the table

A cross-functional leader who can translate ideas into integrated, full-funnel campaigns

A results-oriented maker who likes to get hands-on, writing briefs, doing the work, bringing ideas to life that move the needle

Analytical, using data and insights to measure and continually improve brand performance

You’ll be successful in this role if you have…

8-10 years of experience leading brand marketing for world-class tech brands. Marketplace experience where the supply side is a professional industry is a plus

Proven track record in creative strategy, and integrated campaign development for professional audiences

Experience building or evolving brand frameworks and measuring brand health; connecting programs back to the business

Experience developing and executing an organic social strategy and online community engagement for professional audiences

Benefits

Flexible, hybrid work environment at our convenient Soho location

Unlimited Vacation

100% paid employee health benefit options (including medical, dental, and vision)

Commuter Benefits

401(k) with employer funded match

Corporate wellness program with Wellhub

Sabbatical leave (for employees with 5+ years of service)

Competitive paid parental leave and fertility/family planning reimbursement

Cell phone reimbursement

Catered lunch everyday along with beverages and snacks

Employee Resource Groups and ZocClubs to promote shared community and belonging

Great Place to Work Certified

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$148,000—$190,000 USD