Senior Lifecycle Marketing Manager

About the Role:

As the Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you'll own the lifecycle marketing strategy that shapes how Gusto shows up for the accountants and bookkeepers who trust us with their clients' businesses, primarily across email and webinar communications. You'll build and continuously improve the programs that bring that strategy to life, with AI-powered and agentic workflows as a core part of how you work, not an add-on to it. This is a hands-on builder's role: you'll partner closely with Product Marketing, Product, Engineering, Data Science, AI Ops, and Brand/Creative to deliver a consistent, high-quality partner experience with measurable impact on engagement, retention, and growth for the accountant channel.

About the Team:

The Customer Lifecycle Marketing (CLM) team owns how Gusto engages, retains, and grows its existing customer and partner relationships via email (in this role, specifically the accountants and bookkeepers who serve as Gusto's indirect channel to small businesses). The team builds and runs the email, webinar, and lifecycle programs that acquire and engage both customer and accountant audiences, working closely with Product Marketing, Analytics, and Product to translate needs into measurable engagement and retention outcomes.

Here's what you'll do day-to-day:

Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool

Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting

Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting

Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap

Analyze campaign and program performance, run tests, and bring forward recommendations on channel health

Here's what we're looking for:

8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing

Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred; other enterprise tools considered)

Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks, not just using AI as a drafting assistant

Proven end-to-end ownership of email campaigns and webinar production programs

Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences

Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams

Bachelor's degree or equivalent practical experience

Compensation

Our cash compensation amount for this role is targeted at $134,000 - $168,000/yr in Denver, and $158,000 - $197,000/yr for San Francisco and New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.