Senior Influencer Marketing Manager
Role: Senior Influencer Marketing Manager
Location: Mumbai, India
About the role:
We are looking for a creative mind with experience and expertise in Influencer Marketing. The role involves understanding of the brand, its category, a knack for beauty, and understand of the FMCG sector. You will identify, lead, creatively direct, and execute influencer marketing & creative content for some leading beauty brands.
As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers/ agencies, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.
One needs to have an in-depth understanding of the social media and influencer landscape and proficiency in analytics tools as well as creating and executing communication strategy alongside the brand team. A passion for and inquisitive about AI and new technologies. Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
What you will be doing:
Develop and execute influencer marketing strategies and creative campaigns
Identify and build relationships with prominent influencers and thought leaders
Attend relevant events for networking and business purposes
Develop content ideas and curate content
Research relevant industry experts, competitors, target audience and users
Brainstorm new, creative approaches to influencer campaigns
Keep abreast of emerging trends, technologies and influencers
Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
Overseeing the development and implementation of all influencer campaigns from ideation to execution
Creative planning and supervising shoots from time to time
Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
Serve as a liaison between our brand ambassadors/influencers/agencies and the marketing team
Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
Cultivate professional partnerships with existing contacts
Work with the marketing and design team to post influencer content on social media platforms
Research market data and trends to establish best practices related to influencer campaigns
Generate and present reports on campaign performance
Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns
What you need to be great in this role:
4+ years of experience working in the relevant field.
Degree in Marketing, Communications or any similar field
Prior experience in leading influencer marketing campaigns
Prior experience in beauty & FMCG sector
Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)
Proven track record in outreach campaign strategies
In depth knowledge of social media marketing industry
Impeccable verbal and written communication skills
Well organized with great time management skills
Outstanding project management skills
Excellent interpersonal and relationship building skills
Networking aptitude
Thorough understanding of current social media and influencer marketing trends
Proven experience in using social media platforms as marketing channels
Excellent communication and relationship-building skills
Passion for and inquisitive about AI and new technologies
Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
Req ID: 19123
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