Brand Consultant (Brand Building, Digital, E-commerce & Activations)

Role:  Brand Consultant (Brand Building, Digital, E-commerce & Activations)

Location:  Mumbai, India

About the role:

The Brand Consultant will translate brand strategy into high-quality execution across social, influencer, e-commerce, retail and on-ground experiences, while coordinating partners to deliver campaigns and launches on time and in full.

The role will support one of India’s leading beauty and cosmetics brands, working across its diverse product portfolio.

What you will be doing:

Lead execution of the brand’s social media and influencer agenda, from agency and creator briefs through content development, deployment and optimisation.

Ensure consistent execution of the brand idea and visual identity across communication, innovation, retail, social, influencer and digital touchpoints.

Partner with e-commerce and customer development teams to drive content excellence, platform visibility, retail media, sampling, ratings and reviews, and conversion across priority marketplaces and quick-commerce channels.

Own e-commerce content readiness for launches and campaigns, including product detail pages, titles, descriptions, images, videos, enhanced content, search keywords and digital shelf hygiene.

Own launch readiness across media, influencer, e-commerce and retail, including asset delivery, timelines, approvals, budgets, trackers and stakeholder alignment.

Plan and execute launch events, creator experiences, PR moments, pop-ups, sampling initiatives and consumer experiences, including agency, vendor, production, venue and on-ground coordination.

Drive shopper and store execution through point-of-sale materials, merchandising, visibility, tester and sampling plans, and activation toolkits.

Work closely with Sales, Customer Development, CSP, Supply Chain, Finance, Media, Legal, R&D and external agencies to move projects from concept to market deployment.

Track media, influencer, e-commerce, retail and activation performance; use Excel and relevant data sources to connect marketing activity with business outcomes and recommend corrective actions.

Manage multiple priorities with high ownership, proactively identify risks and solve execution issues in real time.

What you need to be great in this role:

Education MBA or post-graduate from a premier institute

Experience - 2–4 years in brand management, marketing, media, digital, e-commerce or category development; beauty, personal care or FMCG preferred

Hands-on exposure to digital and influencer marketing, e-commerce execution, launches, events or consumer activations.

Strong project management, stakeholder management and agency/vendor coordination skills.

Strong analytical ability and comfort with Excel, budgets, dashboards and performance metrics.

Consumer-centric problem solving, attention to detail, learning agility and a strong bias for action.

Clear written and verbal communication, with the ability to develop sharp briefs and influence cross-functional teams.

Req ID: 19115

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