Senior Influencer Manager

Role: Influencer Marketing Manager

Location:  Mumbai, India

About the role:

We are looking for an expert Influencer Marketing Manager to lead the development and execution of our influencer marketing strategies and campaigns and increase brand awareness.

As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.

One needs to have an in-depth understanding of the social media and influencer landscape and proficiency in analytics tools, such as Google Analytics.

What you will be doing:

Develop and execute influencer marketing strategies and creative campaigns

Identify and build relationships with prominent influencers and thought leaders

Attend relevant events for networking and business purposes

Develop content ideas and write and curate content

Research relevant industry experts, competitors, target audience and users

Brainstorm new, creative approaches to influencer campaigns

Keep abreast of emerging trends, technologies and influencers

Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Overseeing the development and implementation of all influencer campaigns from ideation to execution

Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success

Serve as a liaison between our brand ambassadors/influencers and the marketing team

Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns

Cultivate professional partnerships with existing contacts

Work with the marketing and design team to post influencer content on social media platforms

Research market data and trends to establish best practices related to influencer campaigns

Generate and present reports on campaign performance

Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

What you need to be great in this role:

Degree in Marketing, Communications or any similar field

Prior knowledge of the Tamil-speaking market; it is preferred if they can even speak Tamil

Prior experience in leading influencer marketing campaigns

Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)

Proven track record in outreach campaign strategies

In depth knowledge of social media marketing industry

Impeccable verbal and written communication skills

Well organized with great time management skills

Outstanding project management skills

Excellent interpersonal and relationship building skills

Networking aptitude

Thorough understanding of current social media and influencer marketing trends

Proven experience in using social media platforms as marketing channels

Excellent communication and relationship-building skills

Passion for and inquisitive about AI and new technologies

Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 18985

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