Senior Field Marketing Specialist - Spanish or Portuguese

THE WORK:

Fluency in either Spanish or Portuguese required; proficiency in both is a strong plus.

As a Senior Field Marketing Specialist, you will be responsible for planning, executing, and optimizing regional field marketing initiatives and ABM campaigns for your territory. You'll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build Ripple Treasury's presence in key markets.

This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering results. You'll own your regional budget to host intimate executive experiences, manage our presence at industry events, execute targeted campaigns that drive measurable pipeline growth, and design creative engagement strategies that break through the noise with high-value prospects.

WHAT YOU’LL DO:

Field Marketing Strategy and Execution

Develop and execute a North American regional field marketing strategy aligned with global marketing objectives and sales goals

Plan, manage, and host regional events, including executive dinners, roundtables, workshops, and webinars to engage prospects and customers

Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in your territory

Own and manage regional marketing budget to maximize ROI and pipeline impact

Represent Ripple Treasury at key industry conferences and trade associations

Account-Based Marketing (ABM)

Design and implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions with CFOs and Treasurers at enterprise companies

Collaborate with Account Executives to identify target accounts, tailor messaging, and design account-specific campaigns

Develop creative engagement tactics including direct mail campaigns, thoughtful gifting strategies, executive door openers, and memorable giveaways that resonate with finance executives

Partner with content and product marketing teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programs

Leverage Zoominfo intent data to identify buying signals and prioritize marketing investments

Execute multi-touch ABM plays that combine digital, direct mail, gifting, and event experiences to drive account progression

Cross-Functional Collaboration

Work closely with regional sales teams, product marketing, and the broader marketing organization to ensure alignment on campaign goals and messaging

Collaborate with Marketing Operations to ensure flawless campaign execution, tracking, and reporting

Provide insights and feedback from the field to inform future marketing strategies and product positioning

Coordinate with global events team on large-scale conference presence and activations

Program Measurement and Reporting

Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, qualified contacts, and engagement rates

Provide detailed post-campaign reporting and actionable insights to sales leadership and marketing stakeholders

Maintain accurate campaign tracking in HubSpot/Salesforce with proper attribution

Continuously refine campaigns based on data-driven insights to optimize performance and outcomes

WHAT YOU'LL BRING:

Required

Fluency in either Spanish or Portuguese required; proficiency in both is a strong plus

5+ years of experience in B2B field marketing or demand generation, preferably within SaaS, FinTech, or enterprise software

Proven event planning and execution experience, including managing logistics, vendor relationships, and on-site event coordination

BDR/SDR or sales development background preferred - understanding of prospecting, outreach, and sales collaboration dynamics

Proven ability to design and execute integrated marketing programs that deliver measurable pipeline results

Experience working with enterprise sales teams targeting C-level executives

Strong project management and organizational skills, with the ability to manage multiple priorities effectively

Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)

Excellent communication and interpersonal skills, with a collaborative approach to working across teams

Budget management experience with demonstrated ability to prove marketing ROI

Creative mindset with experience designing memorable engagement tactics (gifting, direct mail, experiential marketing)

Preferred

2+ years of ABM experience with familiarity with ABM tools like 6sense or Demandbase

Experience marketing to CFOs, Treasurers, Controllers, or finance personas

Knowledge of treasury management, payments, or financial technology solutions

Understanding of regional business practices and compliance considerations

A data-driven mindset with proficiency in marketing analytics and reporting tools

Experience with AI-powered content tools (Jasper, Tofu) or marketing automation at scale

Familiarity with gifting platforms (Sendoso, Reachdesk, Alyce) or direct mail vendors

For positions that will be based in Miami, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.

Miami Annual Base Salary Range

$104,000—$120,000 USD