Senior Demand Generation Manager
Responsibilities
We’re seeking a strategic and execution-oriented Senior Demand Generation Campaigns Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.
You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.
This is a senior individual contributor role with high visibility and significant impact on revenue.
You will also be responsible to:
Lead AI-Focused Integrated Campaign Strategy
Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences
Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings
Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives
Drive Multi-Channel Execution & Optimization
Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web
Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms
Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)
Own experimentation strategy including A/B testing, messaging refinement, and performance optimization
Align Messaging & Go-to-Market
Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns
Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions
Develop enablement materials that support AI campaign launches and field activation
Own Performance & Pipeline Impact
Own pipeline generation from AI integrated campaigns
Build reporting frameworks and dashboards to measure AI campaign performance and ROI
Conduct post-campaign analysis and translate insights into strategic improvements
Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization
Elevate AI Campaign Excellence
Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases
Act as a thought partner to leadership on AI go-to-market strategy
Requirements
Qualifications / Experience / Technical Skills
6–10+ years of B2B demand generation or integrated campaign experience
Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
Demonstrated success driving pipeline growth through full-funnel integrated campaigns
Deep understanding of how to position complex AI offerings for both technical and executive audiences
Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
Strong analytical expertise with experience tying campaign performance to revenue impact
Experience running account-based or targeted AI campaigns
Soft Skills / Personal Characteristics
Ability to operate strategically while executing at a detailed level
Excellent cross-functional leadership and stakeholder management skills
Why You’ll Love This Role
High-impact role driving AI category leadership and pipeline growth
Ownership of strategic, visible initiatives tied directly to revenue
Opportunity to shape AI go-to-market strategy at scale
Collaborative, high-performing marketing team
Competitive compensation and benefits
(REQ ID: 2639)
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