Manager, Sales Development
Responsibilities
Workato is looking for a manager who can take our talented EMEA SDR team to the next level. Not just by managing activity, but by rebuilding how we find and create pipeline in an AI-first buying environment. Outbound has changed: buyers are harder to interrupt, signal-based prospecting has replaced spray-and-pray, and AI tools now do in minutes what used to take an SDR a full day of research. We need a leader who has already adapted to that shift and can bring the team with them.
You'll own the strategy, performance, and culture of the EMEA SDR org, reporting to the Senior Director, EMEA Growth Marketing, and working closely with regional sales leaders, marketing, Account Executives to build a predictable, scalable pipeline engine, while developing the next generation of Workato Account Executives.
What You'll Do
Team leadership & development
Recruit, coach, and manage the EMEA team of SDRs; build a strong bench for promotion into Account Executive roles
Build and continuously refine a structured onboarding and ramp program that gets new SDRs to full productivity faster
Use call recordings, sequence performance, and CRM activity data to drive targeted, individualized coaching rather than generic training
AI-driven pipeline generation
Design and evolve outbound strategies that combine intent data, buyer signals, and AI-powered prospecting and research tools to prioritize the right accounts at the right moment, rather than working static lead lists
Partner with RevOps/Sales Ops to ensure intent, enrichment, and engagement data flow cleanly into Salesforce and Outreach so the team is always acting on the freshest signal
Cross-functional GTM strategy
Partner with marketing to translate campaigns, ICP, and positioning into outbound messaging and multi-touch sequences that convert
Work with regional sales leaders and AEs to tighten SDR-to-opportunity handoff and improve conversion rates through the funnel
Operating Rigor & Reporting
Own team quota: monthly, quarterly, and annual targets
Report on pipeline metrics, trends, and forecasted headcount needs to leadership
Build dashboards and processes that make performance and pipeline health visible in real time, not just in QBRs
Requirements
Qualifications / Experience / Technical Skills
3-5 years of being an SDR / BDR Manager, OR having similar experience, ideally in B2B Technology
Experience successfully managing entry level salespeople to achieve performance goals
Proven track record of consistently exceeding against quota and outlined metrics
Proven ability to be a strong coach
Strong experience working with Salesforce.com, Outreach.io, and SDR business intelligence tools, or similar.
Strong ability to conduct analysis and make decisions based on data
A competitive & resilient growth mindset
Soft Skills / Personal Characteristics
Excellent communication, interpersonal, and organizational skills
A bias-for-action type person who hates letting broken things stay that way
Strong ability to conduct analysis and make decisions based on data
A competitive & resilient growth mindset
(REQ ID: 2954)