Senior Demand Generation & Campaign Strategy Manager

We are seeking an experienced, strategic, and hands-on Senior Demand Generation & Campaign Manager to own our multi-channel demand generation programs and full-funnel campaign strategy — spanning web, social, email, search (SEO/AEO/GEO), and paid media. The ideal candidate combines deep expertise in campaign strategy and knows how to build programs that drive awareness and pipeline, with a data-driven approach to campaign execution, conversion rate optimization, and funnel efficiency.

Key Responsibilities

Demand Generation

Support demand generation strategy & execution: support the planning, building, implementing, and measuring integrated, multi-channel demand generation programs — spanning web, organic/paid social, email, search, paid media, and webinars/events — to drive awareness, pipeline, and revenue. Develop industry and persona-based strategies.

Paid media & performance marketing: launch paid media across social, search, display, and programmatic channels; manage budget allocation and partner with agencies on targeting, bidding, and creative testing.

Account-based marketing: assist in building account-based programs using buying signals, design multi-touch campaigns for complex buying committees, and collaborate with sales on account selection.

Manage the campaign calendar: maintain an integrated campaign calendar aligned to pipeline and revenue targets, company launches, and seasonal/industry moments.

Deliver Key Performance Indicators (KPIs): deliver against key metrics including pipeline generation targets, MQL-to-SQL conversion rates, and paid media ROI.

Optimize channel and funnel performance: design and analyze A/B and multivariate tests across touchpoints (email, landing pages, ads, forms) to eliminate friction and continuously improve conversion rates.

Evolve search strategy: evaluate emerging AEO and GEO practices alongside managing traditional SEO. Track buyer research behaviors across AI platforms (e.g., Google, ChatGPT, Perplexity, Gemini, etc.) to maintain visibility.

Content Strategy Support

Partner on funnel-stage content: collaborate with Brand, Content, Product Marketing, and Events to align full-funnel assets (blogs, ebooks, infographics, case studies, success stories, webinars, landing pages) with buyer needs across all channels. Direct and brief agencies on developing traffic drivers and campaign assets.

Inform the content roadmap: bring campaign and channel performance data to content planning so that content investment is prioritized around what buyers actually engage with and convert on.

Ensure message-market fit: work with content stakeholders to tailor messaging by persona, segment, and funnel stage across campaign touchpoints.

Sales Partnership & Enablement

Bridge marketing and sales: act as the connective tissue between demand generation and sales, ensuring campaigns are designed to support pipeline goals and GTM priorities.

Support sales enablement: partner with sales to translate campaigns into usable sales assets, talk tracks, and follow-up email sequences that help convert MQLs (marketing-generated leads).

Close the feedback loop: run regular syncs with sales leadership to review lead quality, campaign feedback, and pipeline impact, and adjust strategy accordingly.

Qualifications & Requirements

Experience & Education

Professional Experience: 7+ years of experience in demand generation, campaign marketing, or performance marketing, including managing paid media budgets, multi-channel programs, and ABM/enterprise initiatives.

Education: Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus.

Functional & Technical Competencies

Multi-Channel Campaign Management: proven track record planning and executing integrated campaigns across web, email, social, paid, programmatic, and webinars/events.

Paid Media & Performance Marketing: hands-on experience managing paid channels and agencies, overseeing briefings, budget allocation, and performance accountability.

Marketing Automation, CRM & ABM Platforms: proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) and ABM platforms (e.g., 6sense, Demandbase); experience with lead scoring and lifecycle management a plus.

Sales Collaboration: experience partnering with sales and/or sales enablement teams to align campaigns with pipeline and goals.

Content Collaboration: experience briefing and collaborating with content/product marketing teams on funnel-stage content strategy.

Testing & Analytics: proven ability to design, execute, and analyze A/B tests, along with strong analytical skills to track KPIs, and derive actionable insights.

SEO / AEO / GEO Knowledge: working knowledge of SEO fundamentals and familiarity with emerging AEO/GEO practices for AI-driven search and discovery; experience with tools such as Google Search Console, Google Analytics (GA4), SEMrush, or Ahrefs a plus.

Professional Skills: strong project management, organizational, and communication skills.

This is a fully remote role with the option to work hybrid if a commutable distance from our Salem, OR, Pittsburgh, PA, or Fremont, CA offices.

The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to: market location, job-related knowledge, skills, and experience. This range may change based on geographical location and may be modified in the future.

Anticipated Base Salary Range

$123,000—$192,000 USD