Senior CRM Manager

Why this role exists:

This role exists to increase customer retention, engagement, and lifetime value through data-driven CRM initiatives. You'll help us build meaningful customer relationships by designing, optimizing, and scaling personalized CRM campaigns that deliver measurable business impact.

What you’ll drive:

CRM Strategy & Customer Retention

Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty.

Develop customer lifecycle journeys for different audiences and behavioral segments.

Identify new retention opportunities using customer insights and business data.

Continuously evolve CRM strategies based on performance, market trends, and customer behavior.

Campaign Execution & Optimization

Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels.

Design personalized customer experiences using segmentation and behavioral triggers.

Run A/B tests to validate hypotheses and improve campaign effectiveness.

Optimize campaign performance through continuous experimentation and iteration.

Data & Performance

Analyze campaign performance and customer behavior to identify growth opportunities.

Translate complex data into actionable recommendations.

Apply predictive analytics to anticipate customer needs and reduce churn.

Define, monitor, and improve key CRM performance metrics.

Cross-functional Collaboration

Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives.

Align campaign priorities with business objectives and product launches.

Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution.

Share insights and recommendations that influence customer engagement strategy.

What makes you a GR8 fit:

Must-have

Previous experience as a CRM Manager or in a similar CRM role.

Strong understanding of CRM, customer lifecycle management, and retention strategies.

Experience planning and executing multi-channel CRM campaigns.

Strong analytical mindset with the ability to turn data into business decisions.

Hands-on experience with CRM platforms and campaign management tools.

Excellent stakeholder management and cross-functional collaboration skills.

Strong organizational skills with the ability to manage multiple initiatives simultaneously.

Nice-to-have

Experience working in high-growth digital products or tech companies.

Knowledge of experimentation methodologies and statistical analysis.