Senior Creative Video Strategist (Paid Ads)

We’re Looking For A: Senior Creative Video Strategist (Paid Ads)

Location: Remote (USA)

What You’ll Be Doing: As the Senior Creative Video Strategist at Golden Pet Brands, you will write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers.

Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization.

Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s).

Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.

Work with videographers to gather video assets  (i.e. Identify needed video cover, set-up locations  and direct videographers to shoot b-roll).

Analyze performance data, and use data to create incremental video optimizations that scale.

Become specialized in at least one brand and/or multiple offers and own Storyteller’s creative contributions to those brands/offers.

Informally mentor/manage a Junior Story Producer and improve their creative output.

Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own.

Regularly report on brand/offers performance to ACD and/or CD.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

Exceptional non-fiction storytelling skills (ie broadcast journalism, documentary filmmaking).

Exceptional copywriting skills.

Mastery of on-set creative leadership.

Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.

Deep understanding of digital mediums.

A highly creative self-starter who can work both independently and collaborate well with different teams.

Ability to work in a fast-paced and ever-changing environment.

Management and mentorship experience with evidence of success.

Preferred Education: Bachelor’s Degree in Writing, Film, or a related field.

Required Experience:

5-7 years writing & directing in a visual medium.

Preferred Experience:

8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience.

Management experience.

Golden Perks & Benefits:

Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.

Annual bonus

We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.

6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.

Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.

Reimbursements for a portion of personal cell phone and internet usage for eligible employees.

Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.

Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.

Potential for quarterly KPI bonuses.

The base salary range is $90,000-$120,000, plus bonus potential.