Senior Creative Strategist, International

About the role

As Grüns expands, we're hiring a Senior Creative Strategist to own creative for every one of those markets. This is a builder's role: you'll set the strategy, concept the campaigns, and ship the assets that make Grüns feel local everywhere we launch. You'll partner closely with our Chief International Officer and global creative team, own the full creative lifecycle from brief to performance iteration, and lay the foundation for what becomes our international creative team.

Location:

While this role is part of our global remote HQ, we feel a candidate based in or around the UK or Europe will be most successful in this role.

More generally, we operate in a fully remote, high trust environment with teammates across multiple countries and time zones. While we work async by default, we come together in person twice a year for offsites that help us connect, align, and build real relationships IRL.

In this role, you will:

Generate fresh creative concepts, briefs, and scripts on a weekly cadence for international paid media testing

Localize US creative fast and ship international-ready assets, building a repeatable pipeline (not a strategy-only seat)

Turn raw creator footage into high-performing UGC video ads at volume, with strong hooks and pacing

Run a data-driven testing framework across Meta, TikTok, YouTube, and Snap, and iterate based on CTR, CVR, and nCAC

Develop market-specific creative concepts, not just translations, that stay culturally relevant and still feel like Grüns

Build an EFSA and GDPR-safe claim library and workflow so compliance never kills the creative

Support localized web and landing page creative for launches until we bring on a dedicated ecommerce designer

Set the foundation for an international creative team, including recommendations on when and where to add your first hire

We're looking for someone who:

Has 4-7+ years spanning creative strategy, performance design, and paid media, ideally at a DTC, subscription, or consumer brand

Has actually localized and shipped performance creative across multiple countries and languages, not just translated it

Can point to real performance results, concepts they built that moved CTR, CVR, or nCAC, with the data to back it up

Has strong hands-on video editing chops (CapCut, Premiere, or After Effects) and can produce multiple variants quickly

Is fluent in Figma and can build modular, multi-language templates

Uses AI tools as a core part of their workflow, not an afterthought

Has experience working in a regulated category or with claim restrictions (nice to have, not required)

Approach to the role:

Balances creative instinct with data. You chase what the numbers say works, not just what looks good

Builds systems, not one-off assets. You think in repeatable pipelines

Moves fast without cutting corners on compliance or brand tone

Communicates proactively across time zones and doesn't wait to be asked

Adapts to cultural nuance without losing the Grüns tone

Compensation & Benefits:

At Grüns, we are committed to offering a competitive total compensation package grounded in market data and aligned to our size, stage, industry, and geographic location. Compensation for this role will be benchmarked to the local market and may vary based on experience and country of hire. In addition to base compensation roles include a comprehensive benefits package designed to support your well-being, growth, and work-life balance.